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Mobile IQ

Are you everywhere today’s car shoppers are? Test your Mobile IQ to see if you’re making smart marketing decisions when it comes to reaching shoppers on their smartphones. Your personalized results will give you the knowledge you need to get in front of car shoppers before it's too late.

Begin

What percentage of shoppers are undecided when they begin their car search?

12%
25%
38%
50%

1 / 8

In a recent survey of in-market car buyers, how many used their smartphone to research their purchase?

12%
26%
48%
81%

2 / 8

One in four shoppers use ONLY a smartphone for research prior to visiting a dealership.

True
False

3 / 8

More than 60% of shoppers used their smartphones while at the dealership to do additional research about their purchase.

True
False

4 / 8

What type of site do most shoppers visit to do additional research when on the lot?

Search engine
OEM app or website
Dealership app or website
Third-party auto website

5 / 8

When using their phone for additional research while on a dealer's lot, what percentage of shoppers are looking for some type of pricing information?

10%
17%
26%
51%

6 / 8

Have you checked your website from a mobile device? Is the experience as seamless and easy on a smartphone as it is on a computer?

Yes
No

7 / 8

Do you offer free WiFi in your showroom?

Yes
No

8 / 8