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independent research sites are the most cited sources of influence for car shoppers?1

The most cited source of influence online or offline are independent research sites, like Cars.com.

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The Case Against ALL CAPS: No-Nonsense Advice for Writing Vehicle Comments (and Other Dealership Content)

When writing vehicle comments, pages for your website and other dealership-related content, it’s easy to get swept up by formatting gimmicks that (in theory) draw attention to your words. The car business is competitive, and it’s understandable to think that extra characters, added punctuation and constant capitalization might provide a leg up on local rivals. But […]

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A Better Response To Email Leads

For a lot of dealerships, email leads are still the single most important metric in the car business. A signal of intent and an opportunity to engage, they provide a delicate line of communication between the dealership and potential customers. However, the reality is that most car shoppers don't send traditional email leads, and those that do are influenced by a […]

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Tom Ahl Family of Dealerships Tops 5,000 Reviews Milestone

Taking advantage of new consumers trends requires both experience and vision – experience to understand what’s worked in the past and vision to take the first step forward, even when others sit back. Few have done this better than Vince Downing, General Manager of the Tom Ahl Family of Dealerships in Lima, Ohio. After attending […]

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Cars.com Analyzes Dealer Reviews to Uncover Common Shopper Pain Points, National Trends

Online reviews continue to grow in importance within the automotive industry, with seven of 10 car shoppers stating that reviews of dealerships are a ‘very’ or ‘extremely’ important part of the research process. To better understand this trend, Cars.com conducted a text analysis using the nearly one million consumer-submitted reviews on its site and uncovered […]

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A Veteran's Guide to Creating a Positive Dealership Work Environment

Keeping employees engaged is a challenge in nearly every industry, and automotive is no exception. The long hours and rigorous demands of dealership life bring a unique set of obstacles that require managers at all levels to be intentional about the way they lead their teams. However, in some cases, the daily grind unfortunately trumps […]

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