With innovations like ride sharing apps and short-term rental programs, many dealers have concerns about the future of car ownership, particularly among millennials. But while young consumers have new transportation options, the reality is that most still need (and want) to own a vehicle. In 2014, the 18-34 age group accounted for 26 percent of all new-vehicle sales, making […]
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The 2015 Cars.com annual best of awards recognized the highest ranking vehicles.See what made the cut
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independent research sites are the most cited sources of influence for car shoppers?1
The most cited source of influence online or offline are independent research sites, like Cars.com.Find out how Cars.com gets you in front of high quality digital shoppers
Cars.com knows Luxury car shoppers. With approximately 45% of our users considering Luxury vehicles, understanding how to approach this cohort of shoppers is essential to being successful on Cars.com. A growing segment, Luxury sales were up as much as 7% last year, and they're expected to continue to grow in 2015. So what makes this group of shoppers so […]
Each year, Cars.com editors spend hundreds of hours test driving new and newly designed vehicles, sharing their expert point of view to help consumers find the right car. But out of all the vehicles our editors get behind the wheel of, which one is the best, and why? As you might imagine, it's common question among […]
Cars.com announced today it will unveil its first program designed specifically to help differentiate dealership service departments. RepairPal Certified, launching at NADA 2015 in San Francisco, is a certification badge developed in partnership with RepairPal, for qualified franchise dealerships that distinctively verifies trusted service departments. The badge assures consumers that a dealership’s service department has […]
How do third-party websites and dealership websites work together to influence shoppers and drive sales? In our latest case study, Unlocking Big Data: Analyzing Online Shopper Behavior Beyond the Last Click, Gabriel Montano, Operations Manager at Groove Automotive shares new findings from an independent analysis of traffic to Groove Automotive websites.