For a lot of dealerships, email leads are still the single most important metric in the car business. A signal of intent and an opportunity to engage, they provide a delicate line of communication between the dealership and potential customers. However, the reality is that most car shoppers don't send traditional email leads, and those that do are influenced by a […]
Is this year’s award-winning car on your lot?
The 2015 Cars.com annual best of awards recognized the highest ranking vehicles.See what made the cut
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independent research sites are the most cited sources of influence for car shoppers?1
The most cited source of influence online or offline are independent research sites, like Cars.com.Find out how Cars.com gets you in front of high quality digital shoppers
Taking advantage of new consumers trends requires both experience and vision – experience to understand what’s worked in the past and vision to take the first step forward, even when others sit back. Few have done this better than Vince Downing, General Manager of the Tom Ahl Family of Dealerships in Lima, Ohio. After attending […]
Online reviews continue to grow in importance within the automotive industry, with seven of 10 car shoppers stating that reviews of dealerships are a ‘very’ or ‘extremely’ important part of the research process. To better understand this trend, Cars.com conducted a text analysis using the nearly one million consumer-submitted reviews on its site and uncovered […]
Keeping employees engaged is a challenge in nearly every industry, and automotive is no exception. The long hours and rigorous demands of dealership life bring a unique set of obstacles that require managers at all levels to be intentional about the way they lead their teams. However, in some cases, the daily grind unfortunately trumps […]
According to Rory Foster, Communications Director at Bo Beuckman Ford, the benefits of quality online reviews are two-fold: the dealership attracts new customers and individual sales associates see new, unassisted referrals. Learn how he implemented an online reputation management program to increase sales and retain service customers.