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Where do auto shoppers go when they are ready to make their purchase decision?

CARS.com has on average 27.3 million visits from in-market shoppers.2

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Are you getting in front of car buyers when it matters most?

81% of car shoppers used a mobile device for auto research1

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What influences shoppers when choosing where to take their car for service and repair?

Consumer reviews are among the top three factors when consumers are deciding where to take their car for service and repair.

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J.D. Power New Autoshopper study shows increase in cross-platform shopping, rising influence of online research

As the fastest growing segment of the new-car market, Gen-Y shoppers are reshaping perception about how dealerships reach and influence car buyers, according to J.D. Power’s 2013 New Autoshopper StudySM. The study, which analyzed over 17,000 new-car buyers and lessees, gives new insight into the way cross-platform shopping affects new-car buying decisions and highlights the […]

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October sales rise amidst federal government shutdown

Following September’s modest decline, October sales increased by approximately 11 percent with the largest seven automakers reporting. Despite consumer hesitation amidst the federal government shutdown, which caused a slow start for some manufactures, sales rose steadily through Halloween to close out the month. Detroit’s Big Three led the way, with sales up 13.9 percent. Nissan, […]

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When they’re buying new, they’re buying you: Highlights from the Cars.com #DD14 dealer panel workshop

“We all have blue Chevrolets,” said David Johnson, General Manager of Byers Automotive Group. “The experience we show online is what gets [customers] in the door.” Nick Hummer, Cars.com Director of New Car Strategy started day two of Digital Dealer 14 with a panel of dealers discussing their keys to success in the new car […]

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