Car shoppers care about more than inventory when buying a new or used vehicle. They want to know about your dealership, the way you do business and how they can expect to be treated if they stop by the lot. On Cars.com, your Dealer Profile does just that. It helps shoppers learn about your dealership, […]
Did you know 83% of shoppers are likely to look online for service and repair information?
Learn best practices that can put your service department front and center before it’s too late.Play the Service Tune Up Photo Hunt
What’s driving car shoppers to your showroom?
68% of shoppers rely on online sources to find a dealership they plan to visit.Find out what else is influencing today’s shoppers. Download the Cars.com Digital Influence Study.
The average consumer spends weeks, sometimes months, researching their purchase when shopping for a new car. Most try to have every detail covered, every question accounted for. And as they move back and forth between independent research sites and manufacturer websites, dealer websites to search engines, the bulk of the heavy lifting takes place online, where […]
Page views, inventory searches, VDP views and email lead submissions - website metrics nearly every retailer looks to improve. While it's common to view your dealership's own website as the most likely source of traffic to convert to a sale, it's what shoppers do before they arrive at your site that informs this behavior. As consumers […]
Lower bounce rate, more page views, better conversion - what's the true impact of indirect referral traffic from Cars.com? Watch the replay of our recent webinar, Using Big Data to Find the Highest Quality Car Shoppers, to learn how Groove Automotive used advanced metrics to better understand quality and behavior of visitors to the dealership group's websites. In […]
What can 196,000 unique visitors tell us about the relationship between independent research sites like Cars.com and traffic to dealership websites? In our latest case study, Unlocking Big Data: Analyzing Online Shopper Behavior Beyond the Last Click, Gabriel Montano, Operations Manager at Groove Automotive shares new findings from an independent analysis of traffic to Groove Automotive websites. Cars.com […]