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What’s driving car shoppers to your showroom?

68% of shoppers rely on online sources to find a dealership they plan to visit.

Find out what else is influencing today’s shoppers. Download the Cars.com Digital Influence Study.

Are you getting in front of car buyers when it matters most?

80% of car shoppers used a mobile device for auto research1

Gain valuable insights as to how to reach mobile shoppers

Did you know 83% of shoppers are likely to look online for service and repair information?

Learn best practices that can put your service department front and center before it’s too late.

Play the Service Tune Up Photo Hunt

Insight of the week: Two-thirds of shoppers see digital as their "go-to" source

The average consumer spends weeks, sometimes months, researching their purchase when shopping for a new car. Most try to have every detail covered, every question accounted for. And as they move back and forth between independent research sites and manufacturer websites, dealer websites to search engines, the bulk of the heavy lifting takes place online, where […]

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[Webinar archive] Using Big Data to Find the Highest Quality Car Shoppers

Lower bounce rate, more page views, better conversion - what's the true impact of indirect referral traffic from Cars.com? Watch the replay of our recent webinar,  Using Big Data to Find the Highest Quality Car Shoppers, to learn how Groove Automotive used advanced metrics to better understand quality  and behavior of visitors to the dealership group's websites. In […]

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[Case study] Unpacking big data: Analyzing online shopper behavior beyond the last click

What can 196,000 unique visitors tell us about the relationship between independent research sites like Cars.com and traffic to dealership websites? In our latest case study, Unlocking Big Data: Analyzing Online Shopper Behavior Beyond the Last Click, Gabriel Montano, Operations Manager at Groove Automotive shares new findings from an independent analysis of traffic to Groove Automotive websites. Cars.com […]

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[Webinar] Using big data to find the highest quality car shoppers

Where does my dealership’s website traffic really come from? Are all my referrals – direct and indirect – equal? How do I know which of my visitors convert, and why? These are some of the most important questions dealerships ask when evaluating the performance of their website, as well as their marketing mix as a […]

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