Page views, inventory searches, VDP views and email lead submissions - website metrics nearly every retailer looks to improve. While it's common to view your dealership's own website as the most likely source of traffic to convert to a sale, it's what shoppers do before they arrive at your site that informs this behavior. As consumers […]
Did you know 83% of shoppers are likely to look online for service and repair information?
Learn best practices that can put your service department front and center before it’s too late.Play the Service Tune Up Photo Hunt
What’s driving car shoppers to your showroom?
68% of shoppers rely on online sources to find a dealership they plan to visit.Find out what else is influencing today’s shoppers. Download the Cars.com Digital Influence Study.
Lower bounce rate, more page views, better conversion - what's the true impact of indirect referral traffic from Cars.com? Watch the replay of our recent webinar, Using Big Data to Find the Highest Quality Car Shoppers, to learn how Groove Automotive used advanced metrics to better understand quality and behavior of visitors to the dealership group's websites. In […]
What can 196,000 unique visitors tell us about the relationship between independent research sites like Cars.com and traffic to dealership websites? In our latest case study, Unlocking Big Data: Analyzing Online Shopper Behavior Beyond the Last Click, Gabriel Montano, Operations Manager at Groove Automotive shares new findings from an independent analysis of traffic to Groove Automotive websites. Cars.com […]
Where does my dealership’s website traffic really come from? Are all my referrals – direct and indirect – equal? How do I know which of my visitors convert, and why? These are some of the most important questions dealerships ask when evaluating the performance of their website, as well as their marketing mix as a […]
Online reviews are now a mainstay in automotive marketing, yet some still question there relevance with shoppers. According to a study by BrightLocal, 79% of consumers trust online reviews as much as personal recommendations, a major indicator that shoppers of all types place a great deal of value in the unbiased perspective they get from peers through reviews. Does […]