As the fastest growing segment of the new-car market, Gen-Y shoppers are reshaping perception about how dealerships reach and influence car buyers, according to J.D. Power’s 2013 New Autoshopper StudySM. The study, which analyzed over 17,000 new-car buyers and lessees, gives new insight into the way cross-platform shopping affects new-car buying decisions and highlights the […]
What influences shoppers when choosing where to take their car for service and repair?
Consumer reviews are among the top three factors when consumers are deciding where to take their car for service and repair.Read more insights that can drive your business
Following September’s modest decline, October sales increased by approximately 11 percent with the largest seven automakers reporting. Despite consumer hesitation amidst the federal government shutdown, which caused a slow start for some manufactures, sales rose steadily through Halloween to close out the month. Detroit’s Big Three led the way, with sales up 13.9 percent. Nissan, […]
"I know half of my advertising budget is wasted — I just don't know which half." – Henry Ford Long before the Internet brought the promise of measurability, automotive industry icon Henry Ford quipped about the effectiveness of his advertising and the complexity of measuring results. The end of a single-source era Though CRM systems and […]
According to a new study by Polk, reported by CNBC, the average age of a vehicle in United States has hit an all-time high - now at 11.4 years. This comes as good news for most dealerships, as increased vehicle age will naturally bolster demand for new cars, as well as increase the need for vehicle […]
“We all have blue Chevrolets,” said David Johnson, General Manager of Byers Automotive Group. “The experience we show online is what gets [customers] in the door.” Nick Hummer, Cars.com Director of New Car Strategy started day two of Digital Dealer 14 with a panel of dealers discussing their keys to success in the new car […]