Cars.com Delivers Connections that Fuel Growth

We fuel growth for our partners by providing the best possible experiences for consumers – including information on what to buy, what to pay, where to buy, and who to buy from. We connect your brand with consumers at all stages of the vehicle ownership cycle and on whichever device they’re using along the way. Stay top of mind with car shoppers, sellers, and owners with our unique suite of products that keeps consumers engaged.

Solutions that Fuel Growth for Our Partners

Insights that Fuel Your Business

An Audience that Fuels Your Sales

Cars.com creates connections that fuel growth across The 4Ps of Automotive Marketing

 

PRODUCT:

Connect your inventory to consumers in the moments that matter. 70% of Cars.com shoppers are undecided on what to buy.

SOURCE: Cars.com Consumer Metrics Study, June 2017

 

PRICE:

Foster trust between your brand and the consumer. 61% of shoppers cite pricing as the most useful content from third-party websites.

SOURCE: JD Power 2016 New Auto Shopper Study

 

PLACE:

Differentiate and build preference with consumers to drive traffic to your lot. 95% of in-market Cars.com consumers have not yet decided on a dealer.

SOURCE: Cars.com Consumer Metrics Study, June 2017

 

PERSON:

Connect individual salespeople to consumers before, on, or after the lot. 97% of car buyers would prefer to select their salesperson before walking into the dealership.

SOURCE: Survey of 6,413 car buyers on DealerRater.com, March 2016