• What Your Merchandising Tells Car Shoppers

    What Your Merchandising Tells Car Shoppers

    Car shoppers want to see more photos and read more detailed sellers notes.  Period.  That’s the key insight we learned from our latest Voice of the Consumer survey.  If you needed another kick to update your vehicle merchandising strategy, let this be it. In December 2016, we found that 87 percent of car shoppers surveyed […]

  • Digital Sin 3: Viewing Vehicle Detail Page Traffic as the Gateway to Sales

    Digital Sin 3: Viewing Vehicle Detail Page Traffic as the Gateway to Sales

    Continuing our sequence on the 7 Digital Sins of Attribution, this week we’ll be discussing Digital Sin 3: Viewing vehicle detail page traffic as the gateway to sales. Understanding the Vehicle Detail Page Right up there with the lead, many have hailed the Vehicle Detail Page (VDP), as the ultimate indicator of digital marketing performance and […]