• New Cars.com Study Shows Dealers How to Win with Holiday Shoppers

    New Cars.com Study Shows Dealers How to Win with Holiday Shoppers

    With Tony D’Andrea, PhD During holiday weekends, mobile shoppers are highly motivated to find special offers, but dealerships are not necessarily aligning their mobile content with what shoppers want. That’s a key take-away from a Cars.com survey of in-market mobile shoppers at dealerships across the United States during the 2017 Memorial Day weekend. Cars.com surveyed […]

  • Is Google finally scrapping last-click?

    Is Google finally scrapping last-click?

    Last-click attribution might be on its last mile – finally. On May 23, Google announced a new product, Google Attribution, that will help businesses more effectively measure how well their marketing investments across multiple customer touch points contribute to sales. “For the first time, Google Attribution makes it possible for every marketer to measure the […]

  • Mobile Apps and Mobile Websites – Is One Better than the Other?

    Mobile Apps and Mobile Websites – Is One Better than the Other?

    The answer?  No, one isn’t better than the other as they are both important to the larger car shopper audience and help drive that walk-in traffic.  We’ve been discussing the role smartphones play in the car shopping process for a while now, but we haven’t specifically addressed the use of mobile apps and mobile websites. […]

  • Smartphones Are Used More than Desktops and Laptops

    Smartphones Are Used More than Desktops and Laptops

    According to our study Mobile Influence on Car Shopping, smartphones are used for nearly half (46%) of online car shopping activities¹. Desktops or laptops are a close second, being used for 41% of all online activities¹. Tablets are a distant third, being used for only 13% of online car shopping activities¹. This shows a shift […]

  • Cars.com Recognized with “Best Car Buying or Selling App Experience or Mobile Web” Award

    Cars.com Recognized with “Best Car Buying or Selling App Experience or Mobile Web” Award

    Cars.com is proud to be the recipient of AUTO Connected CAR News’ award for Best Car Buying or Selling App Experience or Mobile Web.  AUTO Connected CAR News’ annual Tech CARS Awards winners are determined by consumer votes. This recognition reflects our commitment to delivering superior experiences to consumers while delivering quality metrics and results […]

  • Mobile Consumers Turn to Cars.com During Super Bowl

    Mobile Consumers Turn to Cars.com During Super Bowl

    Last night’s Super Bowl where the New England Patriots triumphed over the Atlanta Falcons was historic. Not only because of the game itself, but because of the advertisements. The Super Bowl has been the holy grail of advertising since Apple launched the MacIntosh in 1984. Today, just as many people tune in to see the […]

  • Mobile Influence on Car Shopping: A White Paper

    Mobile Influence on Car Shopping: A White Paper

    Car shoppers are interacting with dealerships on mobile. It doesn’t matter if it’s via an app or a mobile browser on their smartphones or even a tablet, consumers are finding dealers where and when they want to find them. This is significant for many reasons. As a dealer, it means there is a need to […]

  • 5 Questions Dealers Should Ask in 2017

    5 Questions Dealers Should Ask in 2017

    A new year means new opportunity to grow your business.  That means you can’t keep operating under the same mindset when it comes to setting goals, planning advertising, and evaluating metrics if you want to be successful in growing your dealership and continuing to move metal and servicing vehicles. It’s vital to your business to […]

  • Predictive Behavior on Mobile: The Importance to Your Dealership

    Predictive Behavior on Mobile: The Importance to Your Dealership

    Consumers are interacting with dealerships on mobile.  It doesn’t matter if it’s via an app or a mobile browser, consumers are finding dealers where and when they want to find them.  That’s important for many reasons.  As a dealer, it means that there has to be a constant online presence where inventory is properly merchandised, […]

  • Importance of Mobile: Infographic

    Check out our latest infographic on the importance of mobile – what consumers do on a dealer’s lot and some of the predictive indicators that they will show up on the lot.  Click to view in full. mobileinfographic