• What Your Merchandising Tells Car Shoppers

    What Your Merchandising Tells Car Shoppers

    Car shoppers want to see more photos and read more detailed sellers notes.  Period.  That’s the key insight we learned from our latest Voice of the Consumer survey.  If you needed another kick to update your vehicle merchandising strategy, let this be it. In December 2016, we found that 87 percent of car shoppers surveyed […]

  • Consumer Insights: 3 Easy Ways to Enhance Used Car Listings

      An average of 30 million consumers visit Cars.com every month¹. While some consumers are looking to sell their car or researching the value of their car, about 9 out of 10 are looking at cars for sale.  Most of those shoppers (84%) are looking at used vehicles². With so much consumer traffic on used […]

  • The Case Against ALL CAPS: No-Nonsense Advice for Writing Vehicle Comments (and Other Dealership Content)

    The Case Against ALL CAPS: No-Nonsense Advice for Writing Vehicle Comments (and Other Dealership Content)

    When writing vehicle comments, pages for your website and other dealership-related content, it’s easy to get swept up by formatting gimmicks that (in theory) draw attention to your words. The car business is competitive, and it’s understandable to think that extra characters, added punctuation and constant capitalization might provide a leg up on local rivals. But […]

  • Stat of the Week: Photos linked to increased VDP views

    Stat of the Week: Photos linked to increased VDP views

    Taking great inventory photos is an investment. Not only does it demand the time and energy of dealership personnel, it requires the right tools, appropriate lot space and a locked-in operations process to be effective. And though this basic merchandising practice is a given at many stores, some still question the value of producing quality […]

  • Spring Cleaning: 5 Quick Tips to Freshen Up Your Cars.com Account

    Spring Cleaning: 5 Quick Tips to Freshen Up Your Cars.com Account

    As you sweep up the lot and straighten the sales floor this spring, remember that just like your physical location, your online presence may benefit from a bit of spring cleaning. With that in mind, we’ve put together five quick tips to help freshen up your Cars.com account and position your dealership for strong sales […]

  • Tax refund-shoppers look to cash in on late-model used, CPO vehicles

    Tax refund-shoppers look to cash in on late-model used, CPO vehicles

    At an average of more than $3,000 per return, up 3% year-over-year, annual tax refunds can be an excellent motivator for many Americans considering purchasing a new or used vehicle. In addition to things like student-loans and home repair, the revitalized auto market is poised to garner a sizable share of tax refund dollars this […]

  • Dealer Profile Pages now live for Independent dealerships on Cars.com

    Dealer Profile Pages now live for Independent dealerships on Cars.com

    Putting your dealership’s best foot forward starts before customers ever arrive on the lot. With critical decisions about which vehicles and dealerships to consider happening online and on mobile devices in the weeks and months prior to purchase, every detail matters – especially when communicating your dealership’s culture and value. With that, we’re excited to share […]

  • New vehicle history report options now live on Cars.com

    New vehicle history report options now live on Cars.com

    Vehicle history reports have long been an important part of the dealership sales process, educating car shoppers and instilling confidence in used-car purchases. And as the depth of information in history reports has expanded, so have the options available to dealers. Because this, we’re excited to share that Cars.com will now support AutoCheck vehicle history […]

  • Digital Sin 5: Underestimating the Value of Online Branding

    Digital Sin 5: Underestimating the Value of Online Branding

    Following last week’s post on the importance of understanding mobile shopper behavior, this week we’ll be addressing Sin 5: Underestimating the Value of Online Branding. The Role of Online Branding Digital marketing has come a long way since the days of email leads arriving via fax machine, with consumers now making major decisions about which […]

  • How to write effective seller’s notes using the M.A.R.K. strategy

    How to write effective seller’s notes using the M.A.R.K. strategy

    Listing photos, price and vehicle features is an important part of vehicle merchandising, but they often don’t tell the full story. Shoppers are looking to understand not only what their future car has to offer, but also why it’s the right car for them to purchase. Effective seller’s notes, or vehicle descriptions, frame the style […]