• What Your Merchandising Tells Car Shoppers

    What Your Merchandising Tells Car Shoppers

    Car shoppers want to see more photos and read more detailed sellers notes.  Period.  That’s the key insight we learned from our latest Voice of the Consumer survey.  If you needed another kick to update your vehicle merchandising strategy, let this be it. In December 2016, we found that 87 percent of car shoppers surveyed […]