• Driving to an Augmented Reality Future

    Driving to an Augmented Reality Future

    Auto dealers and Facebook have something in common: augmented reality is part of their future. At Facebook’s annual F8 developer conference, Facebook CEO Mark Zuckerberg announced that the world’s largest social network is making a major investment in AR. Facebook will soon roll out the Camera Effects platform, through which Facebook’s 2 billion users can […]

  • Multi-Touch Attribution Changes Marketing Decisions for Dealers

    Multi-Touch Attribution Changes Marketing Decisions for Dealers

    Following is a guest blog by Brian Pasch, Founder of PCG Companies, Author, and Keynote Speaker.   Dealers who have been following the progress of the PCG Engagement Project have new tools to inspect the quality of their website traffic and smarter strategies to capture conversion on their website. Once standardized goals are installed in […]

  • Cars.com Recognized with “Best Car Buying or Selling App Experience or Mobile Web” Award

    Cars.com Recognized with “Best Car Buying or Selling App Experience or Mobile Web” Award

    Cars.com is proud to be the recipient of AUTO Connected CAR News’ award for Best Car Buying or Selling App Experience or Mobile Web.  AUTO Connected CAR News’ annual Tech CARS Awards winners are determined by consumer votes. This recognition reflects our commitment to delivering superior experiences to consumers while delivering quality metrics and results […]

  • January Voice of the Consumer

    January Voice of the Consumer

    Cars.com continues to be the place to go for car shoppers looking at cars for sale.  In January of 2017, 88 percent of Cars.com visitors were specifically doing just that.  We continue to gather feedback from Cars.com visitors to further influence our site’s growth and offerings.  We also ask visitors what they specifically find helpful […]

  • Reviews Influence Car Shopping Decisions: Infographic

    Reviews Influence Car Shopping Decisions: Infographic

    Understanding when and how online reviews are used can help to make sense of a complicated topic: do reviews influence car shopping decisions?  The answer is yes!  But, what are car shoppers doing with reviews?  What review types are they looking up?  We gathered this information and published it in our latest white paper “Car […]

  • Winning with Used Car Shoppers

    Winning with Used Car Shoppers

    Cars.com has a unique, in-market ready to buy car shopping audience – with 29.7 million monthly visits in 2016 alone¹.  From our research, we also know that seven out of ten shoppers to Cars.com are undecided on what and where to buy² giving dealers a huge opportunity to influence car shoppers. Now, how do you […]

  • Looking At Dealer Review Behavior

    Looking At Dealer Review Behavior

    Last week we discussed the value in your online reviews – how consumers use reviews and the role of positive and negative reviews.  It’s important to the dealership’s success to have a strategy in place to monitor and respond to all reviews.  Now, let’s dive into consumer behavior by looking at the number of reviews […]

  • Mobile Consumers Turn to Cars.com During Super Bowl

    Mobile Consumers Turn to Cars.com During Super Bowl

    Last night’s Super Bowl where the New England Patriots triumphed over the Atlanta Falcons was historic. Not only because of the game itself, but because of the advertisements. The Super Bowl has been the holy grail of advertising since Apple launched the MacIntosh in 1984. Today, just as many people tune in to see the […]

  • The Value in Your Online Presence & Reviews

    The Value in Your Online Presence & Reviews

    Dealer Reviews are more important than ever in today’s “go-online-first” world. The vast majority of consumers begin their research and shopping journeys online. In fact, consumers use online reviews for half or more of new purchases. Reviews are influential. Today, online resources carry more weight in consumers’ minds as compared to more traditional information sources […]

  • NADA 100 Recap

    NADA 100 Recap

    Cars.com had a great time at NADA 100 this year.  The industry has seen tremendous change over the last 100 years and Cars.com has enjoyed being a partner in growth for the local retailers for amost twenty years. As a partner in growth, Cars.com is always keeping an eye on the changing modern consumer behavior […]