• How Does Online Branding Affect Inventory Engagement?

    How Does Online Branding Affect Inventory Engagement?

    Gabriel Montano, Operations Manager at Groove Auto Group, explains why making a great first impression with car shoppers starts with nailing the basics of online merchandising and maintaining consistency throughout the shopping experience.

  • Stat of the week: Online research drives dealership visits

    Stat of the week: Online research drives dealership visits

    Our latest study, The Digital Influence, shows that the experience dealerships provide while would-be customers are on the lot plays a significant role in shaping decisions about which vehicle to buy and where to buy it. But before shoppers ever arrive at the dealership, they do a a great deal of work goes into researching which store or […]

  • [Webinar] Digital influence: How online research keeps auto shoppers in control

    [Webinar] Digital influence: How online research keeps auto shoppers in control

    Are you curious what drives car shoppers to your dealership? In our upcoming webinar, we’ll be sharing new research to help both dealers and manufacturers understand how various marketing channels influence consumer buying decisions. From TV and radio to independent research sites and dealership websites, analyst Simon Tiffen and training manager Jack Simmons will discuss the complex route shoppers take […]

  • April auto sales projected to impact spring showroom traffic

    April auto sales projected to impact spring showroom traffic

    As we look forward to April sales reporting day, we’re anticipating new-vehicle sales to exceed 1.4 million units, which translates into an April SAAR of about 16.3 million. The projected 10 percent year-over-year increase indicates a positive start to the spring sales season, which will bring new-car shoppers out in force to dealership lots. [iframe […]

  • Chief Analyst Jesse Toprak breaks down March 2014 sales

    Chief Analyst Jesse Toprak breaks down March 2014 sales

    Exceeding expectations after a slow first quarter, the last 10 day of the month drove strong sales to close out March.  With that in mind, dealers and manufacturers can look forward to the spring and summer car buying season, aided by healthy incentives and growing consumer confidence. For more on March and April trends, watch […]

  • [Webinar Archive] Under the Hood with Dealer Reviews

    [Webinar Archive] Under the Hood with Dealer Reviews

    Did you miss yesterday’s webinar on service-based Dealer Reviews? Click below to access the replay of our presentation: Under the Hood with Dealer Reviews In the his 30 minute session, Cars.com Trainer Ed Woefle shares tips for how to build your dealership’s online reputation through your service department, as well as strategies for monitoring reviews […]

  • [Webinar] Under the Hood with Dealer Reviews

    [Webinar] Under the Hood with Dealer Reviews

    These days consumers go online to check reviews before they spend money on almost anything, including when they’re deciding where to take their vehicle for service. While most dealerships have made strides in managing the online reputation of their sales operations, service reviews are sometimes left overlooked, giving independent repair shops and franchise chains a […]

  • [Webinar] Cars.com teams up with Automotive News to help your dealership navigate mobile marketing

    [Webinar] Cars.com teams up with Automotive News to help your dealership navigate mobile marketing

    If there was one trend that stood out at this year’s NADA convention, it was mobile. In workshops and on the show floor, everyone was talking about the rise of the mobile consumer and what dealerships need to do to adapt to this trend. Does your store have a game plan to deal with the […]

  • [Webinar] Replay The 7 Digital Sins of Attribution Webinar

    [Webinar] Replay The 7 Digital Sins of Attribution Webinar

    Did you miss last week’s webinar on metrics and measurement? Click below to register for access to the replay of The 7 Digital Sins of Attribution broadcast. In their fifty minute session, Cars.com Trainers, Ed Woelfle and Jack Simmons, work together to highlight seven common measurement challenges, and provide tips to align processes and media buying […]

  • [Video] Watch the 7 Digital Sins of Attribution video

    [Video] Watch the 7 Digital Sins of Attribution video

    [iframe src=”http://www.youtube.com/embed/1AA__OP3cCs” width=”100%” height=”480″]