• Sales Staff Reviews Help Drive More Sales

    Sales Staff Reviews Help Drive More Sales

    We’ve long known that consumers rely on reviews to help narrow down their purchases based on the product they’re looking to buy, the place from which they want to buy it, and the price they feel comfortable paying.  But a fourth ‘P’ is coming into play. The Person You Buy From Is Influential Sales staff […]

  • Why Big Brands Are Boycotting Google’s Ad Network

    Why Big Brands Are Boycotting Google’s Ad Network

    An advertising boycott of Google’s YouTube is gaining traction among some of the world’s biggest brands. Volkswagen, Wal-Mart, Starbucks, PepsiCo, AT&T, Verizon, and more have suspended their advertising over concerns related to Google’s ability to prevent their ads from being run alongside offensive content. Wal-Mart said in a statement on Friday, “The content with which […]

  • Your Most Valuable Customer: The Walk-in Shopper

    Your Most Valuable Customer: The Walk-in Shopper

    Walk-in shoppers are a sizable and important audience. According to recent research conducted by Cars.com, 43 percent of car shoppers don’t contact a dealership before walking onto the lot via traditional “lead” methods, meaning that about 4 out of 10 shoppers have narrowed their vehicle search without ever contacting a dealership.  And, these walk-in shoppers […]

  • Smartphones Are Used More than Desktops and Laptops

    Smartphones Are Used More than Desktops and Laptops

    According to our study Mobile Influence on Car Shopping, smartphones are used for nearly half (46%) of online car shopping activities¹. Desktops or laptops are a close second, being used for 41% of all online activities¹. Tablets are a distant third, being used for only 13% of online car shopping activities¹. This shows a shift […]

  • Cars.com Recognized with “Best Car Buying or Selling App Experience or Mobile Web” Award

    Cars.com Recognized with “Best Car Buying or Selling App Experience or Mobile Web” Award

    Cars.com is proud to be the recipient of AUTO Connected CAR News’ award for Best Car Buying or Selling App Experience or Mobile Web.  AUTO Connected CAR News’ annual Tech CARS Awards winners are determined by consumer votes. This recognition reflects our commitment to delivering superior experiences to consumers while delivering quality metrics and results […]

  • Is Google Analytics Your #1 Competitor?

    Is Google Analytics Your #1 Competitor?

    The following is a guest blog by Steve White, CEO and Founder of Clarivoy. Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social […]

  • January Voice of the Consumer

    January Voice of the Consumer

    Cars.com continues to be the place to go for car shoppers looking at cars for sale.  In January of 2017, 88 percent of Cars.com visitors were specifically doing just that.  We continue to gather feedback from Cars.com visitors to further influence our site’s growth and offerings.  We also ask visitors what they specifically find helpful […]

  • Vehicle Pricing Tools: From Transparency to Trust

    Vehicle Pricing Tools: From Transparency to Trust

    Understanding what motivates car shoppers and their needs is critical to win in today’s competitive marketplace. As consumers move through their car buying journey they are looking for information to make informed decisions on what to buy, where to buy and who to buy from. Increasingly, one of the top concerns for any car shopper […]

  • Mobile Consumers Turn to Cars.com During Super Bowl

    Mobile Consumers Turn to Cars.com During Super Bowl

    Last night’s Super Bowl where the New England Patriots triumphed over the Atlanta Falcons was historic. Not only because of the game itself, but because of the advertisements. The Super Bowl has been the holy grail of advertising since Apple launched the MacIntosh in 1984. Today, just as many people tune in to see the […]

  • NADA 100 Recap

    NADA 100 Recap

    Cars.com had a great time at NADA 100 this year.  The industry has seen tremendous change over the last 100 years and Cars.com has enjoyed being a partner in growth for the local retailers for amost twenty years. As a partner in growth, Cars.com is always keeping an eye on the changing modern consumer behavior […]