• Honda, Toyota, and Ford Are the Most Reviewed Vehicles on Cars.com

    Honda, Toyota, and Ford Are the Most Reviewed Vehicles on Cars.com

      Consumers love to review the cars they purchase – especially Hondas, Toyotas, and Fords, according to new data released by Cars.com. With seven out of 10 car shoppers finding customer reviews to be extremely trustworthy,¹ Cars.com wanted to know which vehicles get the most customer attention. To find the answer, we examined the millions […]

  • Reviews Influence Car Shopping Decisions: Infographic

    Reviews Influence Car Shopping Decisions: Infographic

    Understanding when and how online reviews are used can help to make sense of a complicated topic: do reviews influence car shopping decisions?  The answer is yes!  But, what are car shoppers doing with reviews?  What review types are they looking up?  We gathered this information and published it in our latest white paper “Car […]

  • Looking At Dealer Review Behavior

    Looking At Dealer Review Behavior

    Last week we discussed the value in your online reviews – how consumers use reviews and the role of positive and negative reviews.  It’s important to the dealership’s success to have a strategy in place to monitor and respond to all reviews.  Now, let’s dive into consumer behavior by looking at the number of reviews […]

  • The Value in Your Online Presence & Reviews

    The Value in Your Online Presence & Reviews

    Dealer Reviews are more important than ever in today’s “go-online-first” world. The vast majority of consumers begin their research and shopping journeys online. In fact, consumers use online reviews for half or more of new purchases. Reviews are influential. Today, online resources carry more weight in consumers’ minds as compared to more traditional information sources […]

  • Car Shoppers Are Judging You: A White Paper

    Car Shoppers Are Judging You: A White Paper

    We at Cars.com love reviews and DealerRater.  We also love helping connect car shoppers to the right car and the right person at the right dealership.  So, we worked to find out how car shoppers use reviews today and how reviews influence their car shopping and car servicing decisions. We know online resources carry more […]

  • Dealer Reviews Matter — The More Recent, The Better

    Dealer Reviews are more important than ever in today’s ‘go-online-first’ world.  Consumers, more often than not, begin their journeys online when they start their vehicle search.  Reviews can play a pivotal part in helping consumers decide how they will proceed to research and shop for their next vehicle.  Over 90 percent of consumers who shop […]

  • Voice of the Consumer: October Insights

    Voice of the Consumer: October Insights

    Every month, we reach out to visitors of Cars.com for insights into their experiences.  These insights help us at Cars.com stay connected to consumers to ensure we are always in tune with their wants and needs and can better improve results for dealers. We consistently ask Cars.Com visitors what their top suggestions are for improving […]

  • Connect with Consumers: A Reputation Marketing Checklist

    The below guest article was written by Brian Pasch – Founder of PCG Companies, Author, and Keynote Speaker.  Originally posted on LinkedIn. Once you have a consistent process in place to ask your customers for online reviews, you will soon be one of the highest rated business in your local market. You can use this […]

  • Reaching the Female Auto Shopper

    As women emerge as a powerful car shopper segment, they are still weary of their dealership experience¹.  This is one of the key findings of research conducted by the Cars.com Insight team.  Often single and financially independent, they are open to a variety of car options because of their disposable income¹.  However, while comprising 39 […]

  • Influence of Dealer Reviews: A Generational Look

    Word of mouth marketing has always been vitally important to the success of auto dealers.  For years, people would hear about a product or service from neighbors, family or co-workers and be influenced in some way by those conversations.  The advent of social media and online review websites allows consumers to now spread the word […]