• On-the-Lot Trend Report: Quality Content is Key to Winning with Walk-In Shoppers

    On-the-Lot Trend Report: Quality Content is Key to Winning with Walk-In Shoppers

    If you want to turn walk-in shoppers to customers at your dealership, make sure you are delivering a quality customer experience with your content. As Cars.com CRO John Clavadetscher blogged recently, walk-in shoppers are the new normal. Cars.com research shows that 43 percent of car shoppers don’t contact a dealership before walking onto the lot […]

  • Mobile Apps and Mobile Websites – Is One Better than the Other?

    Mobile Apps and Mobile Websites – Is One Better than the Other?

    The answer?  No, one isn’t better than the other as they are both important to the larger car shopper audience and help drive that walk-in traffic.  We’ve been discussing the role smartphones play in the car shopping process for a while now, but we haven’t specifically addressed the use of mobile apps and mobile websites. […]

  • Clarivoy Launches Study about State of Automotive Attribution

    Clarivoy Launches Study about State of Automotive Attribution

    Study results will be used to help auto dealers better understand which marketing investments actually lead to vehicle sales. Columbus, OH (March 23, 2017) – Clarivoy, the auto industry’s leading provider of Multi-Touch Attribution, today announced the launch of an industry-wide study to better understand the current state and usage of attribution in the retail […]

  • Smartphones Are Used More than Desktops and Laptops

    Smartphones Are Used More than Desktops and Laptops

    According to our study Mobile Influence on Car Shopping, smartphones are used for nearly half (46%) of online car shopping activities¹. Desktops or laptops are a close second, being used for 41% of all online activities¹. Tablets are a distant third, being used for only 13% of online car shopping activities¹. This shows a shift […]

  • Looking At Dealer Review Behavior

    Looking At Dealer Review Behavior

    Last week we discussed the value in your online reviews – how consumers use reviews and the role of positive and negative reviews.  It’s important to the dealership’s success to have a strategy in place to monitor and respond to all reviews.  Now, let’s dive into consumer behavior by looking at the number of reviews […]

  • Mobile Consumers Turn to Cars.com During Super Bowl

    Mobile Consumers Turn to Cars.com During Super Bowl

    Last night’s Super Bowl where the New England Patriots triumphed over the Atlanta Falcons was historic. Not only because of the game itself, but because of the advertisements. The Super Bowl has been the holy grail of advertising since Apple launched the MacIntosh in 1984. Today, just as many people tune in to see the […]

  • Mobile Influence on Car Shopping: A White Paper

    Mobile Influence on Car Shopping: A White Paper

    Car shoppers are interacting with dealerships on mobile. It doesn’t matter if it’s via an app or a mobile browser on their smartphones or even a tablet, consumers are finding dealers where and when they want to find them. This is significant for many reasons. As a dealer, it means there is a need to […]

  • 5 Questions Dealers Should Ask in 2017

    5 Questions Dealers Should Ask in 2017

    A new year means new opportunity to grow your business.  That means you can’t keep operating under the same mindset when it comes to setting goals, planning advertising, and evaluating metrics if you want to be successful in growing your dealership and continuing to move metal and servicing vehicles. It’s vital to your business to […]

  • Predictive Behavior on Mobile: The Importance to Your Dealership

    Predictive Behavior on Mobile: The Importance to Your Dealership

    Consumers are interacting with dealerships on mobile.  It doesn’t matter if it’s via an app or a mobile browser, consumers are finding dealers where and when they want to find them.  That’s important for many reasons.  As a dealer, it means that there has to be a constant online presence where inventory is properly merchandised, […]

  • Importance of Mobile: Infographic

    Check out our latest infographic on the importance of mobile – what consumers do on a dealer’s lot and some of the predictive indicators that they will show up on the lot.  Click to view in full. mobileinfographic