Walk-in Shoppers Dig New Fords, Dodges, Hondas, and Jeeps
Walk-in shoppers love to look at trucks – especially Ford F-150s. And, Dodge Chargers, Honda Civics, and Jeep Wranglers are very popular, too. Those makes and models are being looked at the most on walk-in shoppers’ mobile phones while the shoppers are on dealers’ lots, according to Cars.com research. Walk-in shoppers are defined as people […]
On-the-Lot Trend Report: May 2017 Used Car VDPs
The used car market continues to see gains in a flattening vehicles sales market. Gain a competitive edge by knowing which used makes and models on-the-lot shoppers are searching for. Leveraging Cars.com’s newly-patented Lot Insights technology, we are able to share the top 5 searched makes and models across multiple categories. Below are the top […]
On-the-Lot Trend Report: May 2017 New Car VDPs
Fueled by our newly-patented Lot Insights technology, Cars.com is launching a monthly On-the-Lot Trends Report. The report analyzes mobile consumer shopping behavior to identify the top viewed new makes and models by style. Below are the top viewed new vehicles in May 2017 — download the full report (including used vehicles) here.
Be Mobile and Be Relevant or Be Blocked: 2017 Internet Trends Report
Brands that publish relevant content on the right platform will own the future of advertising. Brands that fail to be relevant will be blocked by consumers. That’s a major take-away from the 2017 edition of the annual Internet Trends Report. The 344- page report, published May 31 by analyst Mary Meeker of Kleiner Perkins Caufield […]
New Cars.com Study Shows Dealers How to Win with Holiday Shoppers
With Tony D’Andrea, PhD During holiday weekends, mobile shoppers are highly motivated to find special offers, but dealerships are not necessarily aligning their mobile content with what shoppers want. That’s a key take-away from a Cars.com survey of in-market mobile shoppers at dealerships across the United States during the 2017 Memorial Day weekend. Cars.com surveyed […]
A Look Ahead With Alex Vetter, CEO
On June 5, Cars.com executives were honored to ring the opening bell on the New York Stock Exchange with some of our longest-standing dealer customers. CEO Alex Vetter discussed our company and the future of the automotive industry with news media ranging from The Street.com to Yahoo Finance. The conversations spoke volumes about the opportunities […]
Is Google finally scrapping last-click?
Last-click attribution might be on its last mile – finally. On May 23, Google announced a new product, Google Attribution, that will help businesses more effectively measure how well their marketing investments across multiple customer touch points contribute to sales. “For the first time, Google Attribution makes it possible for every marketer to measure the […]
On-the-Lot Trend Report: Quality Content is Key to Winning with Walk-In Shoppers
If you want to turn walk-in shoppers to customers at your dealership, make sure you are delivering a quality customer experience with your content. As Cars.com CRO John Clavadetscher blogged recently, walk-in shoppers are the new normal. Cars.com research shows that 43 percent of car shoppers don’t contact a dealership before walking onto the lot […]
Mobile Apps and Mobile Websites – Is One Better than the Other?
The answer? No, one isn’t better than the other as they are both important to the larger car shopper audience and help drive that walk-in traffic. We’ve been discussing the role smartphones play in the car shopping process for a while now, but we haven’t specifically addressed the use of mobile apps and mobile websites. […]
Clarivoy Launches Study about State of Automotive Attribution
Study results will be used to help auto dealers better understand which marketing investments actually lead to vehicle sales. Columbus, OH (March 23, 2017) – Clarivoy, the auto industry’s leading provider of Multi-Touch Attribution, today announced the launch of an industry-wide study to better understand the current state and usage of attribution in the retail […]