• Cars.com Publishes New Guide to Help Dealers Win with Leads

    Cars.com Publishes New Guide to Help Dealers Win with Leads

    The rules for dealers to close customer leads have changed. Dealers need to abandon a one-size-fits-all approach for identifying, nurturing, and closing leads.  Dealers also need to stop thinking in terms of lead volume and focus on lead quality. Leads come from so many different sources that, as a dealer, you need to customize your […]

  • Last-Touch Attribution Misses the Impact of Cars.com

    Last-Touch Attribution Misses the Impact of Cars.com

    Last-touch attribution is a flawed approach to measuring the effectiveness of your marketing spend. In fact, shoppers navigate a complex journey from awareness to purchase, one that includes exposure to radio ads, display ads, OEM websites, content on third-party sites such as Cars.com, and many other sources. Dealers need to understand the impact of all […]

  • Walk-in Shoppers Dig New Fords, Dodges, Hondas, and Jeeps

    Walk-in Shoppers Dig New Fords, Dodges, Hondas, and Jeeps

    Walk-in shoppers love to look at trucks – especially Ford F-150s. And, Dodge Chargers, Honda Civics, and Jeep Wranglers are very popular, too. Those makes and models are being looked at the most on walk-in shoppers’ mobile phones while the shoppers are on dealers’ lots, according to Cars.com research. Walk-in shoppers are defined as people […]

  • Decluttering Attribution Data: Interview with Clarivoy & Cars.com

    Decluttering Attribution Data: Interview with Clarivoy & Cars.com

    Cars.com Senior Director of Data Strategy, Brian Archey, sits down with Clarivoy Founder & CEO, Steve White, to discuss how dealers can cut through the clutter when it comes to making their marketing spend go further.

  • Be Mobile and Be Relevant or Be Blocked: 2017 Internet Trends Report

    Be Mobile and Be Relevant or Be Blocked: 2017 Internet Trends Report

    Brands that publish relevant content on the right platform will own the future of advertising. Brands that fail to be relevant will be blocked by consumers. That’s a major take-away from the 2017 edition of the annual Internet Trends Report. The 344- page report, published May 31 by analyst Mary Meeker of Kleiner Perkins Caufield […]

  • New Cars.com Study Shows Dealers How to Win with Holiday Shoppers

    New Cars.com Study Shows Dealers How to Win with Holiday Shoppers

    With Tony D’Andrea, PhD During holiday weekends, mobile shoppers are highly motivated to find special offers, but dealerships are not necessarily aligning their mobile content with what shoppers want. That’s a key take-away from a Cars.com survey of in-market mobile shoppers at dealerships across the United States during the 2017 Memorial Day weekend. Cars.com surveyed […]

  • A New Chapter For Cars.com

    A New Chapter For Cars.com

      To our Partners and Friends, Since 1998, Cars.com has been committed to driving automotive retail growth. Together with you – our customers – we have pioneered an industry. Dedicated to helping people make better car decisions, Cars.com has evolved into one of the largest digital automotive platforms, connecting consumers with local dealers and brands. […]

  • Is Google finally scrapping last-click?

    Is Google finally scrapping last-click?

    Last-click attribution might be on its last mile – finally. On May 23, Google announced a new product, Google Attribution, that will help businesses more effectively measure how well their marketing investments across multiple customer touch points contribute to sales. “For the first time, Google Attribution makes it possible for every marketer to measure the […]

  • CPO and the Service Lane

    CPO and the Service Lane

    Shoppers who’ve purchased from you are already service customers.  They are more likely to use you when they have service needs.  We know from our research that 49 percent of new vehicle buyers had prior service interaction at the dealership where they ultimately made their last purchase. ¹  Furthermore, 6 out of 10 customers that walk […]

  • Display Advertising is Useful Early in the Car Shopping Journey

    Display Advertising is Useful Early in the Car Shopping Journey

      Most consumers find automotive ads useful, especially in the early stages of their car shopping journey.¹ From our study on the role of mobile in influencing car shopping behavior, we wanted to know how influential display advertising is to car shoppers across the board.  We learned that ads about specific vehicle models and incentives […]