• CPO and the Service Lane

    CPO and the Service Lane

    Shoppers who’ve purchased from you are already service customers.  They are more likely to use you when they have service needs.  We know from our research that 49 percent of new vehicle buyers had prior service interaction at the dealership where they ultimately made their last purchase. ¹  Furthermore, 6 out of 10 customers that walk […]

  • Display Advertising is Useful Early in the Car Shopping Journey

    Display Advertising is Useful Early in the Car Shopping Journey

      Most consumers find automotive ads useful, especially in the early stages of their car shopping journey.¹ From our study on the role of mobile in influencing car shopping behavior, we wanted to know how influential display advertising is to car shoppers across the board.  We learned that ads about specific vehicle models and incentives […]

  • New Study Shows Cars.com Fuels Dealership Growth

    New Study Shows Cars.com Fuels Dealership Growth

    Just how much impact does a third-party site like Cars.com have on dealers’ sales, service, and growth? Cars.com partnered with analytics firm Transparency to find the answer by analyzing dealer data across the United States. The results underscore the value of Cars.com’s audience: Cars.com influences 60 percent of average dealers’ sales and service transactions, delivering […]

  • On-the-Lot Trend Report: Quality Content is Key to Winning with Walk-In Shoppers

    On-the-Lot Trend Report: Quality Content is Key to Winning with Walk-In Shoppers

    If you want to turn walk-in shoppers to customers at your dealership, make sure you are delivering a quality customer experience with your content. As Cars.com CRO John Clavadetscher blogged recently, walk-in shoppers are the new normal. Cars.com research shows that 43 percent of car shoppers don’t contact a dealership before walking onto the lot […]

  • CPO Month – Leveraging CPO at the Dealership

    CPO Month – Leveraging CPO at the Dealership

    Now is the time to start optimizing CPO business.  According to Borrell Associates’ latest report, “2016 Auto Outlook, The Thinning of the Media Pack,” a six-year growth in new-vehicle sales is coming to a head having seen an average of 11 percent growth per year since 2010.  However, 2016 is estimated to have had 0.5 […]

  • High PER Reflects Shopper Engagement and Traffic Quality

    High PER Reflects Shopper Engagement and Traffic Quality

    The following is a guest blog from Brian Pasch, Founder of PCG Companies, Author, and Keynote Speaker. I wanted to share a quick update on the Photo Engagement Rate (PER) metric that was defined by the PCG Engagement Project. If a consumer visits a dealership website and clicks to view photos of a vehicle on […]

  • Driving to an Augmented Reality Future

    Driving to an Augmented Reality Future

    Auto dealers and Facebook have something in common: augmented reality is part of their future. At Facebook’s annual F8 developer conference, Facebook CEO Mark Zuckerberg announced that the world’s largest social network is making a major investment in AR. Facebook will soon roll out the Camera Effects platform, through which Facebook’s 2 billion users can […]

  • Change is Coming at the Dealership, Are You Ready?

    Change is Coming at the Dealership, Are You Ready?

    Change is the name of the game in the Automotive industry as it stands today – that’s the biggest takeaway from Driving Sales President’s Club in New York City this past week.  The general theme of all sessions and subsequent conversations both with industry influencers and dealer principals was that a major shift is coming […]

  • Building a Better Display Ad: Tips for Effective Creative

    Building a Better Display Ad: Tips for Effective Creative

    A successful display campaign hinges on serving compelling creative to consumers.  In a world where there are new, flashy options for display constantly emerging, you should ask yourself, ‘what creative works best?’ The most effective display ads are relevant, attention-grabbing and straight forward. To effectively catch the eye of a shopper, your call to action […]

  • How View-Through Is Changing The Way We Measure Display Ads

    How View-Through Is Changing The Way We Measure Display Ads

    The value of display advertising goes well beyond the click. At a time when consumers are hesitant to click on ads because of fraud, clicks are no longer the preferred unit of measure for display ads. Instead, view-through has emerged as a way to quantify display advertising. Display advertising remains effective in automotive.  Per a […]