• Product Webinar – Introducing Salesperson Connect

    Product Webinar – Introducing Salesperson Connect

    Human connections are critical in the car buying journey. People buy from people, so it is more important than ever for dealers to create connections between salespeople and car shoppers as early as possible. Join Cars.com and DealerRater in this upcoming webinar to learn about the exciting new feature – Salesperson Connect – that showcases […]

  • Making the Vehicle Detail Page More Personal

    Making the Vehicle Detail Page More Personal

      Your vehicle details page (VDP) is not about your vehicle. Your VDP exists to help car shoppers make an informed purchase decision on your lot. Yes, a VDP needs to share useful details about your vehicles, but VDPs need to evolve to remain relevant. For instance, 97 percent of car shoppers would prefer to […]

  • Cars.com Launches Media Campaign to Fuel Partners’ Visibility

    Cars.com Launches Media Campaign to Fuel Partners’ Visibility

    As the automotive industry continues to increase in competition, Cars.com is continuing to invest in channels that drive consumer visibility for our partners’ brands. I’m excited to announce the roll-out of the Cars.com media campaign for the remainder of the year – an effort that will deliver more high-quality audiences to our dealer partners by […]

  • The Future of Leads Management in the Automotive Industry

    The Future of Leads Management in the Automotive Industry

    For automotive dealers, identifying, nurturing, and closing leads has become more complicated, as auto shoppers use an increasingly wide array of channels and devices to interact with dealers. In recent weeks, we’ve been blogging about the importance of treating each lead source separately, including phone leads, internet leads, and walk-in leads. The ability to do […]

  • Introducing the New Four Ps of Automotive Marketing

    Introducing the New Four Ps of Automotive Marketing

      The automotive industry must write our own rules to continue growing. We need to let go of the assumptions that served us well for years but will hold us back in the face of changing consumer behavior, emerging technologies, and new business models. No rule for successful marketing is sacred, including the time-honored principle […]

  • Cars.com Grows to Support Dealers, the Heart and Soul of the Auto Industry

    Cars.com Grows to Support Dealers, the Heart and Soul of the Auto Industry

    Auto dealers are the heart and soul of the U.S. automotive industry, and Cars.com is transforming to help dealers thrive amidst constant change. That point was one of the themes of our second quarter earnings announcement, as articulated by our CEO Alex Vetter in our Q2 earnings conference call: “While many digital technology companies are […]

  • Take Ownership of Leads Management

    Take Ownership of Leads Management

    A talented auto dealership sales team can close leads. But you need more than a talented sales team to win customers consistently. To create a strong pipeline of leads all year-round, dealers need to understand their sources of leads, nurture them, and close them. In recent weeks on this blog, we’ve discussed the challenges and […]

  • Webinar to Show How to Convert Leads to Sales

    Webinar to Show How to Convert Leads to Sales

    Guest Post from Jennifer Suzuki, Founder of e-Dealer Solutions As founder of automotive sales training firm e-Dealer Solutions, I spend a lot of time talking with auto dealers about their business challenges. One hot-button topic that arises all the time is the difficulty of identifying, nurturing, and closing quality leads. Dealers struggle to keep up […]

  • Cars.com Publishes New Guide to Help Dealers Win with Leads

    Cars.com Publishes New Guide to Help Dealers Win with Leads

    The rules for dealers to close customer leads have changed. Dealers need to abandon a one-size-fits-all approach for identifying, nurturing, and closing leads.  Dealers also need to stop thinking in terms of lead volume and focus on lead quality. Leads come from so many different sources that, as a dealer, you need to customize your […]

  • Last-Touch Attribution Misses the Impact of Cars.com

    Last-Touch Attribution Misses the Impact of Cars.com

    Last-touch attribution is a flawed approach to measuring the effectiveness of your marketing spend. In fact, shoppers navigate a complex journey from awareness to purchase, one that includes exposure to radio ads, display ads, OEM websites, content on third-party sites such as Cars.com, and many other sources. Dealers need to understand the impact of all […]