• Product Webinar – Introducing Salesperson Connect

    Product Webinar – Introducing Salesperson Connect

    Human connections are critical in the car buying journey. People buy from people, so it is more important than ever for dealers to create connections between salespeople and car shoppers as early as possible. Join Cars.com and DealerRater in this upcoming webinar to learn about the exciting new feature – Salesperson Connect – that showcases […]

  • Volkswagen: V for Victory!

    Volkswagen: V for Victory!

    All hail the 2018 Volkswagen Tiguan – named the Best Compact SUV of 2017 by Cars.com! As announced, the 2018 Volkswagen Tiguan has won the Cars.com Compact SUV Challenge, an annual ranking in which Cars.com editors test compact SUVs against criterion such as ride quality and in-cabin storage. Our price requirement was a maximum of […]

  • Making the Vehicle Detail Page More Personal

    Making the Vehicle Detail Page More Personal

      Your vehicle details page (VDP) is not about your vehicle. Your VDP exists to help car shoppers make an informed purchase decision on your lot. Yes, a VDP needs to share useful details about your vehicles, but VDPs need to evolve to remain relevant. For instance, 97 percent of car shoppers would prefer to […]

  • Cars.com Provides Price Transparency and Convenience for the Win

    Cars.com Provides Price Transparency and Convenience for the Win

      I am a mobile shopper from the Xennial age – that microgeneration born between 1977 and 1983. I use my mobile phone to shop for everything from coffee to cars. You win my business with transparent pricing, great photos of your product, and an app that makes purchasing from you a convenient experience. So […]

  • Boost Transparency with Salesperson Reviews

    Boost Transparency with Salesperson Reviews

    Just days ago, Cars.com unveiled the new four Ps of marketing – which is good news for dealership salespeople, who matter more than ever. Cars.com has updated the traditional four Ps – product, price, place, and promotion – with product, price, place, and person. As Cars.com Chief Revenue Officer John Clavadetscher wrote, “The path to […]

  • On-the-Lot Trend Report: Bonus Analysis of Pricing Tool Usage and Lot Visits

    On-the-Lot Trend Report: Bonus Analysis of Pricing Tool Usage and Lot Visits

    Beyond all others, the primary goal for dealers is to drive more vehicle sales. A key component of generating sales is converting on-the-lot traffic. We know that walk-in leads are a valuable source of sales – with two-thirds of walk-ins making a purchase within 72 hours of their on-the-lot visit.[1] As such, it is more […]

  • The Future of Leads Management in the Automotive Industry

    The Future of Leads Management in the Automotive Industry

    For automotive dealers, identifying, nurturing, and closing leads has become more complicated, as auto shoppers use an increasingly wide array of channels and devices to interact with dealers. In recent weeks, we’ve been blogging about the importance of treating each lead source separately, including phone leads, internet leads, and walk-in leads. The ability to do […]

  • Introducing the New Four Ps of Automotive Marketing

    Introducing the New Four Ps of Automotive Marketing

      The automotive industry must write our own rules to continue growing. We need to let go of the assumptions that served us well for years but will hold us back in the face of changing consumer behavior, emerging technologies, and new business models. No rule for successful marketing is sacred, including the time-honored principle […]

  • Cars.com Grows to Support Dealers, the Heart and Soul of the Auto Industry

    Cars.com Grows to Support Dealers, the Heart and Soul of the Auto Industry

    Auto dealers are the heart and soul of the U.S. automotive industry, and Cars.com is transforming to help dealers thrive amidst constant change. That point was one of the themes of our second quarter earnings announcement, as articulated by our CEO Alex Vetter in our Q2 earnings conference call: “While many digital technology companies are […]

  • Take Ownership of Leads Management

    Take Ownership of Leads Management

    A talented auto dealership sales team can close leads. But you need more than a talented sales team to win customers consistently. To create a strong pipeline of leads all year-round, dealers need to understand their sources of leads, nurture them, and close them. In recent weeks on this blog, we’ve discussed the challenges and […]