• What Auto Dealers Need to Know about Voice-Activated Cars

    What Auto Dealers Need to Know about Voice-Activated Cars

      Voice-activated technologies continue to shape the auto experience thanks to Amazon, Apple, and Google. Being an effective dealer increasingly means understanding Amazon Alexa, Apple CarPlay, and Google Android Auto as consumers – and their vehicles – become more connected. Major Developments in 2017 In 2017, we’ve seen a number of significant developments in the […]

  • Last-Touch Attribution Misses the Impact of Cars.com

    Last-Touch Attribution Misses the Impact of Cars.com

    Last-touch attribution is a flawed approach to measuring the effectiveness of your marketing spend. In fact, shoppers navigate a complex journey from awareness to purchase, one that includes exposure to radio ads, display ads, OEM websites, content on third-party sites such as Cars.com, and many other sources. Dealers need to understand the impact of all […]

  • Audi for the Win!

    Audi for the Win!

    Audi dealerships have good reason to smile. Audi recently celebrated the 30th anniversary of the Audi 5000’s storied appearance in Ferris Bueller’s Day Off and just unveiled its next-generation A8 luxury sedan. The news gets even better: Cars.com just named the Audi A4 as the Best Luxury Sports Sedan of 2017. As announced, Cars.com tested […]

  • Embrace the Strong Force of the Mommy Tribe

    Embrace the Strong Force of the Mommy Tribe

    In 2011, I bought my Honda CR-V. I was unmarried, had no kids and was living in Chicago. The sales associate was very quick to point out the sunglasses holder and light-up vanity mirror. Gee, thanks. Can we get back to the MPG and cargo space? Granted, that encounter happened six years ago, and the […]

  • Walk-in Shoppers Dig New Fords, Dodges, Hondas, and Jeeps

    Walk-in Shoppers Dig New Fords, Dodges, Hondas, and Jeeps

    Walk-in shoppers love to look at trucks – especially Ford F-150s. And, Dodge Chargers, Honda Civics, and Jeep Wranglers are very popular, too. Those makes and models are being looked at the most on walk-in shoppers’ mobile phones while the shoppers are on dealers’ lots, according to Cars.com research. Walk-in shoppers are defined as people […]

  • Jeep Wrangler Ranks at the Top of the 2017 American-Made Index

    Jeep Wrangler Ranks at the Top of the 2017 American-Made Index

    Summertime is filled with poolside vacations, backyard barbecues, and driving with the windows down — especially in the Jeep Wrangler, our new “Most-American” vehicle for 2017. Today, the Cars.com editorial team released its American-Made Index, and for the first time in the list’s history, the Jeep Wrangler topped the list. The index is based on […]

  • On-the-Lot Trend Report: May 2017 Used Car VDPs

    On-the-Lot Trend Report: May 2017 Used Car VDPs

    The used car market continues to see gains in a flattening vehicles sales market. Gain a competitive edge by knowing which used makes and models on-the-lot shoppers are searching for. Leveraging Cars.com’s newly-patented Lot Insights technology, we are able to share the top 5 searched makes and models across multiple categories. Below are the top […]

  • On-the-Lot Trend Report: May 2017 New Car VDPs

    On-the-Lot Trend Report: May 2017 New Car VDPs

    Fueled by our newly-patented Lot Insights technology, Cars.com is launching a monthly On-the-Lot Trends Report. The report analyzes mobile consumer shopping behavior to identify the top viewed new makes and models by style. Below are the top viewed new vehicles in May 2017 — download the full report (including used vehicles) here.

  • New Cars.com Study Shows Dealers How to Win with Holiday Shoppers

    New Cars.com Study Shows Dealers How to Win with Holiday Shoppers

    With Tony D’Andrea, PhD During holiday weekends, mobile shoppers are highly motivated to find special offers, but dealerships are not necessarily aligning their mobile content with what shoppers want. That’s a key take-away from a Cars.com survey of in-market mobile shoppers at dealerships across the United States during the 2017 Memorial Day weekend. Cars.com surveyed […]

  • CPO and the Service Lane

    CPO and the Service Lane

    Shoppers who’ve purchased from you are already service customers.  They are more likely to use you when they have service needs.  We know from our research that 49 percent of new vehicle buyers had prior service interaction at the dealership where they ultimately made their last purchase. ¹  Furthermore, 6 out of 10 customers that walk […]