• CPO and the Service Lane

    CPO and the Service Lane

    Shoppers who’ve purchased from you are already service customers.  They are more likely to use you when they have service needs.  We know from our research that 49 percent of new vehicle buyers had prior service interaction at the dealership where they ultimately made their last purchase. ¹  Furthermore, 6 out of 10 customers that walk […]

  • New Study Shows Cars.com Fuels Dealership Growth

    New Study Shows Cars.com Fuels Dealership Growth

    Just how much impact does a third-party site like Cars.com have on dealers’ sales, service, and growth? Cars.com partnered with analytics firm Transparency to find the answer by analyzing dealer data across the United States. The results underscore the value of Cars.com’s audience: Cars.com influences 60 percent of average dealers’ sales and service transactions, delivering […]

  • Change is Coming at the Dealership, Are You Ready?

    Change is Coming at the Dealership, Are You Ready?

    Change is the name of the game in the Automotive industry as it stands today – that’s the biggest takeaway from Driving Sales President’s Club in New York City this past week.  The general theme of all sessions and subsequent conversations both with industry influencers and dealer principals was that a major shift is coming […]

  • Your Most Valuable Customer: The Walk-in Shopper

    Your Most Valuable Customer: The Walk-in Shopper

    Walk-in shoppers are a sizable and important audience. According to recent research conducted by Cars.com, 43 percent of car shoppers don’t contact a dealership before walking onto the lot via traditional “lead” methods, meaning that about 4 out of 10 shoppers have narrowed their vehicle search without ever contacting a dealership.  And, these walk-in shoppers […]

  • CPO Shopper Behavior: Infographic

    CPO Shopper Behavior: Infographic

    Interested in speaking to CPO shoppers?  Non-luxury CPO shoppers are typically undecided on a stock type.  Car shoppers flip between New and Used vehicles when considering a new vehicle, but our study shows they are more likely to consider a Used vehicle if they are also considering CPO.  New vehicles shouldn’t be excluded from consideration […]

  • Are You Growing Your Service Lane?  Voice of the Consumer Update

    Are You Growing Your Service Lane? Voice of the Consumer Update

    We are in the throes of winter, and the unexpected can happen when it comes to your vehicle – a flat tire, broken heat, a noise that sounds like… you know, a spring (boing boing!) – and you need to get it fixed.  But where do you go and how do you do it?  Consumers […]

  • A Car Shopper’s Buying Process – CPO Journey

    We’ve said it before, car shoppers show up on the lot with a myriad of knowledge and expectations and at different stages in the car buying process.  Here, we are laying out the key needs, thoughts, and buying triggers of consumers who are considering purchasing a Certified Pre-owned vehicle.  If you’re able to identify consumers […]

  • Influencing a Car Shopper’s Journey: Leveraging CPO

    Automotive shoppers have always set out to find the best deal when looking for a new or used vehicle.  Many of us in the industry have tirelessly researched, studied and surveyed every approach consumers take when purchasing a new vehicle so we can target the right consumer with the right message in the right place.  […]

  • A New Approach to Acquiring Used-Car Inventory

    If you’ve been to your local auto auction lately, you know one thing for certain: Acquiring quality vehicles isn’t as easy as it used to be. Margins are compressed, and demand for clean, sellable cars at a national level has made it difficult for the average dealership to compete for inventory. As a result, most […]

  • Insight of the Week: Shoppers Ditch the Dealership When Trading In

    Insight of the Week: Shoppers Ditch the Dealership When Trading In

    New-car sales are red hot this year; however, many dealerships still feel the pinch when it comes to acquiring used-car inventory. A missed opportunity, one of the biggest pools of quality used-vehicles is largely untapped: customer trade-ins. According to a recent study by C+R Research, less than half of all consumers who initially consider trading […]