• Cars.com Publishes New Guide to Help Dealers Win with Leads

    Cars.com Publishes New Guide to Help Dealers Win with Leads

    The rules for dealers to close customer leads have changed. Dealers need to abandon a one-size-fits-all approach for identifying, nurturing, and closing leads.  Dealers also need to stop thinking in terms of lead volume and focus on lead quality. Leads come from so many different sources that, as a dealer, you need to customize your […]

  • Last-Touch Attribution Misses the Impact of Cars.com

    Last-Touch Attribution Misses the Impact of Cars.com

    Last-touch attribution is a flawed approach to measuring the effectiveness of your marketing spend. In fact, shoppers navigate a complex journey from awareness to purchase, one that includes exposure to radio ads, display ads, OEM websites, content on third-party sites such as Cars.com, and many other sources. Dealers need to understand the impact of all […]

  • New Study Shows Cars.com Fuels Dealership Growth

    New Study Shows Cars.com Fuels Dealership Growth

    Just how much impact does a third-party site like Cars.com have on dealers’ sales, service, and growth? Cars.com partnered with analytics firm Transparency to find the answer by analyzing dealer data across the United States. The results underscore the value of Cars.com’s audience: Cars.com influences 60 percent of average dealers’ sales and service transactions, delivering […]

  • Winning with CPO – A Case Study

    Winning with CPO – A Case Study

    CPO is an often overlooked asset to many dealerships – not all – but some.  Figuring out how to engage with shoppers who’ve decided on a brand, but not what dealership to buy from can be difficult, even more so when it comes to CPO inventory.  We’ve taken a look at Cars.com CPO data related […]

  • The Value in Your Online Presence & Reviews

    The Value in Your Online Presence & Reviews

    Dealer Reviews are more important than ever in today’s “go-online-first” world. The vast majority of consumers begin their research and shopping journeys online. In fact, consumers use online reviews for half or more of new purchases. Reviews are influential. Today, online resources carry more weight in consumers’ minds as compared to more traditional information sources […]

  • Car Shoppers Are Judging You: A White Paper

    Car Shoppers Are Judging You: A White Paper

    We at Cars.com love reviews and DealerRater.  We also love helping connect car shoppers to the right car and the right person at the right dealership.  So, we worked to find out how car shoppers use reviews today and how reviews influence their car shopping and car servicing decisions. We know online resources carry more […]

  • Mobile Influence on Car Shopping: A White Paper

    Mobile Influence on Car Shopping: A White Paper

    Car shoppers are interacting with dealerships on mobile. It doesn’t matter if it’s via an app or a mobile browser on their smartphones or even a tablet, consumers are finding dealers where and when they want to find them. This is significant for many reasons. As a dealer, it means there is a need to […]

  • Millennial Car Owners Keep Options Open For Service

    Millennial Car Owners Keep Options Open For Service

    It’s easy to brush aside the impact young consumers have on dealership service departments, especially with the misnomer that Millennials aren’t buying cars still prevalent at some stores. But the reality is that about 29 million Millennials get their car or truck serviced each year, and that service generates billions of dollars in revenue. However, capturing that […]

  • Introducing the 2015 Millennial Outlook

    Introducing the 2015 Millennial Outlook

    Like all emerging generations, Millennials tend to be misunderstood by their older counterparts. Auto dealers and manufacturers have their own preconceived notions about this group — assumptions that they need to toss aside if they want to successfully connect with this generation. Millennials — generally speaking, those born between 1980 and 1995 — comprise a […]

  • A Better Response To Email Leads

    A Better Response To Email Leads

    For a lot of dealerships, email leads are still the single most important metric in the car business. A signal of intent and an opportunity to engage, they provide a delicate line of communication between the dealership and potential customers. However, the reality is that most car shoppers don’t send traditional email leads, and those that do are influenced by a […]