• Volkswagen: V for Victory!

    Volkswagen: V for Victory!

    All hail the 2018 Volkswagen Tiguan – named the Best Compact SUV of 2017 by Cars.com! As announced, the 2018 Volkswagen Tiguan has won the Cars.com Compact SUV Challenge, an annual ranking in which Cars.com editors test compact SUVs against criterion such as ride quality and in-cabin storage. Our price requirement was a maximum of […]

  • Cars.com Provides Price Transparency and Convenience for the Win

    Cars.com Provides Price Transparency and Convenience for the Win

      I am a mobile shopper from the Xennial age – that microgeneration born between 1977 and 1983. I use my mobile phone to shop for everything from coffee to cars. You win my business with transparent pricing, great photos of your product, and an app that makes purchasing from you a convenient experience. So […]

  • On-the-Lot Trend Report: Bonus Analysis of Pricing Tool Usage and Lot Visits

    On-the-Lot Trend Report: Bonus Analysis of Pricing Tool Usage and Lot Visits

    Beyond all others, the primary goal for dealers is to drive more vehicle sales. A key component of generating sales is converting on-the-lot traffic. We know that walk-in leads are a valuable source of sales – with two-thirds of walk-ins making a purchase within 72 hours of their on-the-lot visit.[1] As such, it is more […]

  • Cars.com Launches Media Campaign to Fuel Partners’ Visibility

    Cars.com Launches Media Campaign to Fuel Partners’ Visibility

    As the automotive industry continues to increase in competition, Cars.com is continuing to invest in channels that drive consumer visibility for our partners’ brands. I’m excited to announce the roll-out of the Cars.com media campaign for the remainder of the year – an effort that will deliver more high-quality audiences to our dealer partners by […]

  • The Future of Leads Management in the Automotive Industry

    The Future of Leads Management in the Automotive Industry

    For automotive dealers, identifying, nurturing, and closing leads has become more complicated, as auto shoppers use an increasingly wide array of channels and devices to interact with dealers. In recent weeks, we’ve been blogging about the importance of treating each lead source separately, including phone leads, internet leads, and walk-in leads. The ability to do […]

  • Cars.com Grows to Support Dealers, the Heart and Soul of the Auto Industry

    Cars.com Grows to Support Dealers, the Heart and Soul of the Auto Industry

    Auto dealers are the heart and soul of the U.S. automotive industry, and Cars.com is transforming to help dealers thrive amidst constant change. That point was one of the themes of our second quarter earnings announcement, as articulated by our CEO Alex Vetter in our Q2 earnings conference call: “While many digital technology companies are […]

  • Take Ownership of Leads Management

    Take Ownership of Leads Management

    A talented auto dealership sales team can close leads. But you need more than a talented sales team to win customers consistently. To create a strong pipeline of leads all year-round, dealers need to understand their sources of leads, nurture them, and close them. In recent weeks on this blog, we’ve discussed the challenges and […]

  • Nurturing and Closing Leads in the Digital Era

    Nurturing and Closing Leads in the Digital Era

    Leads for automotive dealers are not all the same. You need to treat someone who calls you on the phone or emails you differently than someone who walks on to your lot without contacting you ahead of time. Only sales people who understand the nuances of handling each type of lead will successfully nurture and […]

  • Webinar to Show How to Convert Leads to Sales

    Webinar to Show How to Convert Leads to Sales

    Guest Post from Jennifer Suzuki, Founder of e-Dealer Solutions As founder of automotive sales training firm e-Dealer Solutions, I spend a lot of time talking with auto dealers about their business challenges. One hot-button topic that arises all the time is the difficulty of identifying, nurturing, and closing quality leads. Dealers struggle to keep up […]

  • Identifying Quality Leads in the Digital World

    Identifying Quality Leads in the Digital World

    It’s getting harder and harder for dealers to identify quality leads. Car shoppers take a complicated path on their journey to purchasing a vehicle. Their journey includes exposure to multiple media: TV, radio ads, OEM websites, and content on third-party research sources such as Cars.com, just to cite a few touch points that influence the […]