• Cars.com Publishes New Guide to Help Dealers Win with Leads

    Cars.com Publishes New Guide to Help Dealers Win with Leads

    The rules for dealers to close customer leads have changed. Dealers need to abandon a one-size-fits-all approach for identifying, nurturing, and closing leads.  Dealers also need to stop thinking in terms of lead volume and focus on lead quality. Leads come from so many different sources that, as a dealer, you need to customize your […]

  • Last-Touch Attribution Misses the Impact of Cars.com

    Last-Touch Attribution Misses the Impact of Cars.com

    Last-touch attribution is a flawed approach to measuring the effectiveness of your marketing spend. In fact, shoppers navigate a complex journey from awareness to purchase, one that includes exposure to radio ads, display ads, OEM websites, content on third-party sites such as Cars.com, and many other sources. Dealers need to understand the impact of all […]

  • Embrace the Strong Force of the Mommy Tribe

    Embrace the Strong Force of the Mommy Tribe

    In 2011, I bought my Honda CR-V. I was unmarried, had no kids and was living in Chicago. The sales associate was very quick to point out the sunglasses holder and light-up vanity mirror. Gee, thanks. Can we get back to the MPG and cargo space? Granted, that encounter happened six years ago, and the […]

  • Jeep Wrangler Ranks at the Top of the 2017 American-Made Index

    Jeep Wrangler Ranks at the Top of the 2017 American-Made Index

    Summertime is filled with poolside vacations, backyard barbecues, and driving with the windows down — especially in the Jeep Wrangler, our new “Most-American” vehicle for 2017. Today, the Cars.com editorial team released its American-Made Index, and for the first time in the list’s history, the Jeep Wrangler topped the list. The index is based on […]

  • Now Is the Time…

    Now Is the Time…

      Welcome to a new era! The Cars.com team is ecstatic to be an independent, publicly traded company – and the momentum is building week after week. As our CEO Alex Vetter wrote June 7, as an independent, publicly traded company we now have the flexibility to invest in our product, data, and technologies to […]

  • Decluttering Attribution Data: Interview with Clarivoy & Cars.com

    Decluttering Attribution Data: Interview with Clarivoy & Cars.com

    Cars.com Senior Director of Data Strategy, Brian Archey, sits down with Clarivoy Founder & CEO, Steve White, to discuss how dealers can cut through the clutter when it comes to making their marketing spend go further.

  • New Cars.com Study Shows Dealers How to Win with Holiday Shoppers

    New Cars.com Study Shows Dealers How to Win with Holiday Shoppers

    With Tony D’Andrea, PhD During holiday weekends, mobile shoppers are highly motivated to find special offers, but dealerships are not necessarily aligning their mobile content with what shoppers want. That’s a key take-away from a Cars.com survey of in-market mobile shoppers at dealerships across the United States during the 2017 Memorial Day weekend. Cars.com surveyed […]

  • Is Google finally scrapping last-click?

    Is Google finally scrapping last-click?

    Last-click attribution might be on its last mile – finally. On May 23, Google announced a new product, Google Attribution, that will help businesses more effectively measure how well their marketing investments across multiple customer touch points contribute to sales. “For the first time, Google Attribution makes it possible for every marketer to measure the […]

  • CPO and the Service Lane

    CPO and the Service Lane

    Shoppers who’ve purchased from you are already service customers.  They are more likely to use you when they have service needs.  We know from our research that 49 percent of new vehicle buyers had prior service interaction at the dealership where they ultimately made their last purchase. ¹  Furthermore, 6 out of 10 customers that walk […]

  • Honda, Toyota, and Ford Are the Most Reviewed Vehicles on Cars.com

    Honda, Toyota, and Ford Are the Most Reviewed Vehicles on Cars.com

      Consumers love to review the cars they purchase – especially Hondas, Toyotas, and Fords, according to new data released by Cars.com. With seven out of 10 car shoppers finding customer reviews to be extremely trustworthy,¹ Cars.com wanted to know which vehicles get the most customer attention. To find the answer, we examined the millions […]