CPO Shopper Behavior: Infographic

Interested in speaking to CPO shoppers?  Non-luxury CPO shoppers are typically undecided on a stock type.  Car shoppers flip between New and Used vehicles when considering a new vehicle, but our study shows they are more likely to consider a Used vehicle if they are also considering CPO.  New vehicles shouldn’t be excluded from consideration and car shoppers may be able to be up sold into a new vehicle, but car shoppers are less likely to act on a New vehicle if the car shopper is considering CPO at the beginning of shopping journey.  Click the link to download the PDF infographic for more information.

CPO Shopper Behavior Infographic

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