A Car Shopper’s Buying Process – CPO Journey

We’ve said it before, car shoppers show up on the lot with a myriad of knowledge and expectations and at different stages in the car buying process.  Here, we are laying out the key needs, thoughts, and buying triggers of consumers who are considering purchasing a Certified Pre-owned vehicle.  If you’re able to identify consumers who show up on the lot as CPO shoppers, knowing some of the content in the infographic found here can better help you answer their questions, ease their hesitations, and better influence a purchase from you.  Click the link to download the PDF.

CPO Shopper Journey

 

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