For the majority of consumers, online reviews are an essential component of the automotive research process. To better understand this behavior, Cars.com conducted a text analysis using a random sample of the nearly one million consumer-submitted reviews on our site .
One of the key insights uncovered was the time during which car-shoppers were most likely to leave a dealer review. According to the analysis, more than half (52%) of all dealer reviews on Cars.com are left between 10 am and 4 pm ET, with Tuesday, Wednesday and Thursday being the days shoppers most frequently write reviews. Only 7% of all reviews are left on Sunday, and virtually no reviews are left between 3am and 5am ET.
With this in mind, it’s wise for dealers and retailers to reach out to customers for reviews during normal working hours, particularly during the middle of the week, when they are most willing to provide feedback.
To learn more about Cars.com dealer reviews, check out the full results of our analysis here.