Connecting with Consumers on Independent Research Sites

More than just a hub to view inventory listings, consumers turn to independent research sites like Cars.com throughout their entire car shopping process to conduct research on both vehicles and dealerships. A captive audience, these focused consumers are primed for dealers and manufacturers to communication their value. Gabriel Montano, Operations Manager at Groove Auto Group, discusses why he feels these platforms can be a powerful tool for connecting with car shoppers.

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