Roundup: Mobile, Millennials Take Center Stage Over Holiday Shopping Period

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Brands and Retailers: If You Don’t Get Mobile Right Soon, You’re Screwed

On the heels of the holiday season, MarketingLand’s Greg Sterling shares new data related to mobile usage over the peak shopping window. Despite mobile accounting for approximately 45% of all retail web traffic, Sterling reflects on how many retailers and brands still offer consumers a sub-par mobile shopping experience. Read the full article here.

Tablet Users to Surpass 1 Billion Worldwide in 2015

Though the rate of tablet adoption is slowing, tablet users are expected by grow by more than 17% in 2015, according to a new report from eMarketer. A indicator of a larger trend towards consumer mobility, the spread of smartphones and tablets are drastically changing the way consumers shop for cars. Learn more about this global trend here.

Millennials Put Premium On Digital Relationships

Are online relationships the same as in-person ones? Gavin O’Malley of MediaPost reveals a new trend among Millennial consumers by highlighting how digital-first and digital-only communication resonates with the demographic. An important trend to note for dealerships, being able to successfully adapt to new communication preferences has direct impact on a store’s ability to engage car shoppers and drive showroom traffic. Read more here.

The Ultimate Mobile Email Statistics Overview

Marketing consultant Jordie van Rijn shares an updated list of the top mobile email statistics you need to know in 2015. Get the full rundown on everything from average open rates to top devices used in the recently updated article here.

Related: 3 Mobile-Friendly Tips for Sending Dealership Emails

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