Elaine Richards discusses the importance of trust and helpfulness in auto marketing

When consumers are faced with a mountain of information, how do they whittle down the pieces that matter most? Cars.com vice president of channel development, Elaine Richards, sits down with CBT News at the Kain Automotive Digital Success Workshop to share how car shoppers view various types of advertising messages, as well as how dealers can adapt to improve their business in both sales and service.

Watch the full video here (via CBT News)

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