Audience Spotlight: The Certified Pre-Owned Car Shopper

More than a third of in-market shoppers on Cars.com consider CPO vehicles when researching their purchase; however, you may not know what differentiates CPO-friendly consumers from the average new or used-car shopper. Often undecided, CPO shoppers value research and piece of mind, ranking vehicle reliability and manufacturer-backed warranties among their top points of influence.

And with searches up 20% year-over-year, the demand for Certified vehicles has never been greater. Check out the graphic below to learn what makes CPO shoppers unique on Cars.com.

CPO shopper full PDF holder

Related: CPO shoppers value quality assurance, peace of mind

Leave a Reply

Your email address will not be published. Required fields are marked *