Lower bounce rate, more page views, better conversion – what’s the true impact of indirect referral traffic from Cars.com? Watch the replay of our recent webinar, Using Big Data to Find the Highest Quality Car Shoppers, to learn how Groove Automotive used advanced metrics to better understand quality and behavior of visitors to the dealership group’s websites.
In their 60 minute session, Gabriel Montano, Operations Manager at Groove Automotive, and Joe Burns, Director of Data Sciences at Dataium, walk through a new study of Groove Automotive’s site analytics, analyzing shopper behavior beyond the last click. Jack Simmons, Cars.com Manager of Dealer Training, moderates the discussion.
Register to watch webinar replay below.