Direct mail, coupons, print ads – some of the most common tactics used by dealerships to market their service departments are rapidly falling out of sync with the way consumers research and shop for services. And with fierce competition by major vehicle maintenance chains, dealerships should be wary of putting their fixed-ops profits at risk.
A survey by C+R Research shows that 83% of consumers say they’d be likely to look online for vehicle service and repair information, reinforcing the importance of having a strong online presence for success in service.
Is your service department well merchandised on research sites like Cars.com? Do you have quality online reviews that specifically mention your service techs? Are you highlight ingthe value of your service department on your dealership’s website? Getting started online with service can be as simple as answering these basic questions.