Stat of the week: Consumers find online reviews "as trustworthy" as personal recs

cars.com dealer reviews, automotive reviews, auto marketingOnline reviews are now a mainstay in automotive marketing, yet some still question there relevance with shoppers. According to a study by BrightLocal, 79% of consumers trust online reviews as much as personal recommendations,  a major indicator that shoppers of all types place a great deal of value in the unbiased perspective they get from peers through reviews.

Does your dealership have a reputation management strategy that promotes online reviews? With more than 600,000 total dealer reviews on Cars.com, there’s never been a better time to start building your dealership’s online reputation.

Related: 5 Simple ways to promote your dealerships online reviews

 

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