Searches for vehicle maintenance have increased by more than 65% over the past three years, yet most dealerships still wrestle with how to put their service department’s best foot forward online. Decisions that were once made based on paper coupons and monthly mailers are now being made on auto research and review site sites, with shoppers prioritizing price transparency and quality of service above all else. And with consumers expectations changing every day, it can be difficult to pin down just where to put your time and energy as a dealership.
To help highlight the evolving service landscape, we’ve created a short game for our dealer-partners and community of automotive professionals. Take a minute to test your knowledge and see if you’re up speed on service.