smartphone ownership automotive marketing

Each month, more and more consumers exchange outdated feature phones for new, online-capable smartphones. A rapidly growing trend, comScore reports that there are now more than 173 million active smartphone users in the United States, approximately 72% of the total market. Moreover, top digital marketing analysts predict that total share of smartphone users could easily surpass three quarters of the U.S. population by year’s end.

But why does this matter for your dealership?

Mobile research is a fundamental part of car shopping. If your dealership doesn’t have a strong mobile presence – more than just a mobile-optimized website – that reaches local consumers when they’re deciding what and where to buy, you’ll miss out on deals. Would-be customers will undoubtedly find their way to nearby, mobile-friendly competitors, negatively affecting your own sales.

Make sure your dealership stays ahead of the mobile curve by reading our new ebook, Navigating Mobile Marketing.