Cars.com forecasts July light, new-vehicle sales will hit 1,435,104 units, up 9.4 percent year-over-year and up 1 percent from June. A SAAR of 16.5 million is expected for July, an increase of 4.4 percent from this time last year and down 2.8 percent month-over-month.

Additionally, retail sales are expected to make up 86 percent of total sales this month, up 6.2 percent from July 2013.

“New-vehicle retail sales pace reached its highest level since before the recession in July, fueled mostly by cheap credit and a great selection of vehicles,” said Jesse Toprak, chief analyst for Cars.com, a leading car shopping site and automotive digital marketing company. “Fiat-Chrysler is projected to post the largest increase in sales among major automakers with a 22 percent improvement over July 2013.”

Small SUVs continue to be the fastest-growing segment this year, stealing customers from the small-car and mid-size sedan segments.

Unit Sales
Manufacturer July 2014 Sales Forecast YoY MoM
Fiat Chrysler      169,874 22.1% -0.7%
Ford      213,418 10.5% -3.6%
GM      256,712 9.7% -4.0%
Honda      147,124 4.0% 14.0%
Hyundai/Kia      122,195 6.2% 3.5%
Nissan      117,841 8.1% 7.5%
Toyota      209,687 8.4% 4.0%
Volkswagen Group        48,750 -7.4% -2.1%
Total   1,435,104 9.4% 1.0%

 

Market Share
Manufacturer July 2014 Sales Forecast Jun-14 Jul-13
Fiat Chrysler 11.8% 12.0% 10.6%
Ford 14.9% 15.6% 14.7%
GM 17.9% 18.8% 17.8%
Honda 10.3% 9.1% 10.8%
Hyundai/Kia 8.5% 8.3% 8.8%
Nissan 8.2% 7.7% 8.3%
Toyota 14.6% 14.2% 14.7%
Volkswagen Group 3.4% 3.5% 4.0%