Have you ever used a smartphone or tablet to look up directions or check the weather? What about read online reviews or view your bank statement? With adoption rates higher than ever before, the activities consumers perform on mobile devices are getting more and more complex, especially when it comes to online shopping. A 2014 report from Nielsen shows that 87 percent of consumers have used a smart device to perform shopping-related activities, up 8 percent from a similar study conducted in 2012. This means that a growing segment of consumers are doing things like researching product information and reading consumer reviews on smart devices, which has serious implications for retailers. And while some consumers actually purchase goods using smartphone and tablets, the majority (66%) depend on mobile to conduct research while physically in retail showrooms.
Is your dealership set up to connect with mobile car shoppers? Learn more in our latest ebook, Navigating Mobile Marketing.