With just a few swipes, our smartphones allow us to check the latest sports scores, deposit a check and even start a car.
There’s no question consumers are in the mobile fast lane, and that they’re increasingly relying on their mobile devices to make decisions about what car to buy and where to buy it. These three stats are clear indicators that mobile is gaining speed with consumers.
Mobile on pace to exceed desktop
According to estimates from eMarketer, time spent engaging in non-voice activities via mobile devices (e.g. texting, browsing the mobile web, using mobile apps) is expected to surpass desktop usage for the first time ever in 2014. As more and more consumers trade in feature phones for smartphones and purchase tablets, expect to see this number continue to tilt toward mobile.
Increased time spent on device
For many consumers, using a smartphone or tablet can be both a primary and secondary activity. Because of this, smart devices have a place in nearly every aspect of day-to-day life. Whether a consumer is using their phone to look up directions or their tablet to shop while watching TV at home, deep integration of smart devices has led to a significant increase in time spent on device.
Smartphone and tablet shopping habits
More than three quarters of consumers have used a mobile device to shop, according to a recent report from Nielsen, a trend that’s even more pronounced within automotive. With free access to online resources and an ability to conduct research using a mobile device throughout the entire car shopping process – including while on the dealership lot – dealers must ensure that their mobile presence connects with car shoppers across every channel consumers may find them.
To learn more about mobile shopping habits, download our Navigating Mobile Marketing ebook.