automotive reputation managment

Peer reviews offer consumers a neutral perspective about a business or service, and they serve as an important point of differentiation for dealerships. So much so, that a study conducted by Digital Air Strike found that nearly one out of four consumers view online review sites to be the “most helpful” factor when deciding on a dealership.

Though there are more than 500,000 Dealer Reviews on Cars.com, many stores still have yet to fully embrace their online reputations, leaving a significant opportunity to influence customer decisions through reviews on the table. By creating new processes or revamping old ones, dealerships can stand out from the competition and sell more cars by promoting online reviews.

Related: 5 ways to promote Dealer Reviews on Cars.com