One of the biggest challenges facing dealers today is a lack of online exposure for, arguably, the most important department in the dealership: fix ops. A longtime profit center, in recent years, lack of competitive digital marketing has put many stores at a disadvantage to national chains and local repair shops that have embraced new shifts in consumers behavior.
In our latest infographic, we take a look at the current online landscape for vehicle service and highlight key areas in which dealerships can focus to bolster their digital presence. By taking small steps to show up where consumers are searching most for service options, online and mobile, dealerships can attract new customers and better retain loyal patrons.
Click here to download the infographic.