Car shopping starts long before a customer ever steps foot in your showroom or service bay. It begins weeks and months before, with shoppers accessing online information across multiple devices to make decisions about where to buy their next vehicle. In this rapidly changing landscape, how does your digital presence put you in front of these valuable in-market shoppers?
Today we’re launching our revamped DealerCenter website to help you do just that. With new resources and interactive content, the site will provide a platform to better understand how car buyers make decisions, and how to position your dealership for success.
To get started, we’re encouraging our dealer-partners to schedule an appointment to conduct a complimentary “Before It’s Too Late” digital risk assessment with their local Cars.com representative. Through a short series of questions related to areas such as mobile, reputation management and merchandising, our local team can help identify ways to improve your digital marketing, and get in front of customers when it matters most.
Not sure who your local rep is? Drop us a line at DealerADvantage@cars.com and we’ll put you in touch.