These days consumers go online to check reviews before they spend money on almost anything, including when they’re deciding where to take their vehicle for service. While most dealerships have made strides in managing the online reputation of their sales operations, service reviews are sometimes left overlooked, giving independent repair shops and franchise chains a leg up when it comes to attracting customers. Failing to differentiate your brand through service reviews not only has a negative impact on converting and retaining service customers, it also can impact vehicle sales. More than 90% of new-car shoppers report they want to read service reviews when considering which dealership to buy from.
If your service department is need of a reputation tune-up, join Cars.com’s Ed Woelfle on February 18 at 1 pm CST for Under the Hood with Dealer Reviews.
In this free webinar event, you’ll learn how to:
- Build up your dealership’s online reputation with reviews from your service department
- Encourage service staff to ask for customer feedback
- Monitor and respond to service department reviews
- Turn positive service reviews into vehicle sales