Dealer to dealer: Tips to Go Mobile

Curious how other dealers connect with mobile car shoppers? Thanks to contest participants from all across the United States, we’re excited to share this handful of mobile tips, submitted by dealers as part of the Cars.com Mobile Tune-Up sweepstakes. Here’s how folks are telling us they Go Mobile.

Remember, you can share your own mobile tip by texting “CARS” to 88769 for a chance to win a fleet of iPads for your dealership, an in-store Go Mobile training and an individual cash prize until January 31.

Cars.com Mobile Tune-up sweepstakes

  • “Send a text message to customers to confirm customers visits.” -Miguel, Florida

  • “Make sure you text is resized to be readable without having to pinch and zoom.” -Erick, Georgia

  • “I text the customer a picture of my business card that has my picture on it so they recognize me when they come in” – Kevin, New York

  • “While customers are waiting for finance, service etc., give them an iPad or mobile device to put in a review about their experience on Cars.com!” -Brandon, Ohio

  • “Make sure you have live chat on your mobile sites” -Jackie, Ohio

  • “Make sure to show different options to a customer on a mobile device.  Most consumers love technology!” -Mark, Michigan

  • “Automatic ringtone and vibration for every message that comes thru allowing us to give a very quick reply.” -Steve, Michigan.

  • “We put a QR code sticker on every used vehicle that takes the user straight to the VDP.” – Sharon, Texas

  • “A great tip is to use your mobile device to help customers set up their Bluetooth in their new vehicle!” – Kristina, Pennsylvania

  • “Have a responsive website design! If users have to scroll around to find what they need, or worse, have a very important button or call to action offscreen, you’re going to lose business. It’s important for your company to be user/customer friendly in the store and on the device.” -Kathleen, Missouri

  • “Make sure your sales people have the ability to communicate with prospects via texting/smartphones.  That means having email and texting capabilities 24/7.” -Jon, Illinois

  • “Everyone lives on their mobile devices now  so make sure when you email your customers you format it so that it is easy for them to read on their phone.” -Doug, Oregon

For more information about the Mobile Tune-Up sweepstakes, stop by booth #163 at NADA this weekend in New Orleans or visit http://dealers.cars.com/nada2014

Cars.com Mobile Tune-up

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