Pew: More than half of U.S. population now owns a smartphone

With expanded 4G and LTE data networks, advances in mobile web design and strong consumer demand, smartphones are fast becoming synonymous with mobile, according to a recent study by Pew Research Center.

The study found that more than half of the U.S. population now owns a smartphone, including roughly four out of five consumers between the ages of 18 and 34, making the strategy your dealership employs to engage mobile shoppers a key to sustained success.

Though mobile shopping is new, and still evolving, thoughtful accommodations can be incorporated into nearly every aspect of your dealership’s operation – from sales process to marketing strategy – to add value to the experience your store provides. Take this handful of common mobile touch points:

Pew mobile findings
Image courtesy of AdWeek
  • Desktop vs. Mobile web experience – 44% of shoppers that go to a website that’s not mobile-friendly will never go back, so test your dealership’s website on a variety of smart devices to ensure its easy to navigate and provides relevant information to consumers.
  • Mobile Communication – Consider engaging shoppers through text message and mobile video to increase show rates and build relationships – just be sure to ask for permission before you text.
  • Price Consistency – Mobile shoppers may look to validate offers by comparing the price they’re quoted in person and the price you (and competitors) advertise online. Build trust by maintaining consistency in price across all interactions.

View AdWeek’s related mobile infographic here.

How do you promote mobile shopping at your dealership? Share your tips in the comments below.

Related:

Mobile shoppers show intent on Cars.com

Text your way to better show rates

Nielsen study suggests mobile car shopping is becoming more mainstream

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