#NADA2013 Kimmel highlights financial benefit of positive online reviews

“Your dealership is a direct reflection of your leadership,” said Kathy Kimmel, Cars.com Director of Dealer Training, in her session, “Leverage Reviews to Impact the Bottom Line,” at this month’s NADA Convention & Expo.

Targeted toward general managers and other execs, the workshop stressed the importance of accountability, culture and organizational processes in increasing profits, providing leadership strategies related directly to online reputation management. Here are a few key takeaways from Kathy’s workshop.

For more from Kathy’s session, check out the slideshow below and read how Tom Wood Toyota, Maguire Automotive and Greenway Dodge are using reviews to their advantage in our dealership case studies.

[iframe src=”https://www.slideshare.net/slideshow/embed_code/16604543?rel=0″ width=”597″ height=”486″ frameborder=”0″ marginwidth=”0″ marginheight=”0″ scrolling=”no” style=”border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px” allowfullscreen webkitallowfullscreen mozallowfullscreen> </iframe> <div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/DealerADvantage/kathy-kimmel-nada-2013-excerpts-from-leverage-reviews-to-impact-the-bottom-line” title=”Kathy Kimmel NADA 2013 – Excerpts from &quot;Leverage Reviews to Impact the Bottom Line&quot;” target=”_blank”>Kathy Kimmel NADA 2013 – Excerpts from &quot;Leverage Reviews to Impact the Bottom Line&quot;</a> </strong> from <strong><a href=”http://www.slideshare.net/DealerADvantage” target=”_blank”>Cars.com DealerADvantage</a></strong> </div]

Related:

NADA Convention Hub

Tom Wood Toyota Scion Brings Reputation to Life Online

Maguire Automotive Takes Customer Service Outside the Box

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