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Whether they’re checking out movie clips or learning more about a particular product, video is a powerful, efficient way to consume information — and a powerful way for brands to differentiate themselves during the purchase process.

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“Consumers are busy, and increasingly, they’re choosing to do as much of their shopping as possible online,” said Nick Hummer, Director of New Car Strategy at Cars.com.  “Video is the closest thing to visiting a dealership in person, and we’ve seen incredible engagement since we made it a standard part of our advertising package in 2011.  PowerDrive takes this incredibly effective medium and makes it a powerful differentiator by adding dealership branding and more ways to engage.”

As part of the enhanced video experience for PowerDrive dealers, the video player on vehicle detail pages has been upgraded to feature a dealer’s logo, tagline and links to their Special Offers.  All of a dealer’s individual videos from various VDPs are aggregated on a PowerDrive-exclusive tab on their Dealer Profile, along with exclusive make/model videos that keep a shopper engaged within a dealer’s specific content as they continue to do research.

For more information about PowerDrive, contact your Cars.com sales representative, visit booth 2075 at NADA or check out dealers.cars.com/powerdrive.

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Infographic by brainshark