New-car sales are at their highest level since 2007, and that figure is only expected to increase in 2013.
“With the tax side of the nation’s fiscal negotiations mostly settled, we see consumer confidence rising and project growth in sales of one million light vehicle units,” said Paul Taylor, NADA’s Chief Economist. “We expect weaker-credit buyers will be able to find financing, which will help volume in 2013, as will competitive leasing incentives and pricing.”
What’s different since 2007, however, is how consumers considering a new vehicle shop. Four out of five carry the internet in their pocket or handbag in the form of a mobile device. One in four who use Facebook have used or will use the social networking site as a resource when shopping for their next vehicle. They’re online cross-shopping five different vehicle makes on average, and nearly 80% seek out information about dealerships – not just inventory – during their shopping process. And the vast majority – nine in 10 – don’t submit leads.
In an effort to give your dealership a new-car sales edge in 2013, we’ve developed a handy guide to brief you on topics from branding and reputation to new-car merchandising, connecting with shoppers via social media and mobile. Check it out here.
What is your dealership doing to stand out to New-Car shoppers in 2013? Let us know in the comments section below.
Click here to download the 2013 New-Car Shopper Guide.Sources: Internal Site Statistics, Cars.com, Q4 2012; The Rise of Loyalty, Advocacy & Influence, Dealer.com/DriverSide/GfK, Q1 2012; Mobile Web & App Usage for Automotive Shoppers, Nielsen/Cars.com, Q2 2012