In less than a week, more than 30,000 dealers, vendors and allied industry members will meet for the biggest automotive summit of the year – The NADA Convention and Expo. Over the course of four action-packed days, leaders from across the country will share their thoughts and insight on the most important matters of the automotive industry, equipping attendees with crucial information to take back to their dealerships.
To help dealers make the most of the NADA Convention and Expo, we’ve created our all-new NADA Convention Hub, intended to serve as a resource for those who are attending NADA 2013, as well as those who want to stay connected to the convention from afar.
Click here to go to the NADA Convention Hub.
The convention hub will be home to resources including our New-Car Shopper Guide, reputation management case studies and automotive articles as we lead up to NADA 2013. Available now, our New-Car Shopper Guide provides insight on the current market outlook and trends in shopper behavior, as well as best practices related to online reputation management, mobile shopping and social media. Our goal is to provide the resources you need to better understand shoppers and influence buying decisions.
Once NADA is over, the hub will be filled with recaps of the convention, as well as video reviews, industry commentary, interviews and workshop summaries.
In addition to the downloadable resources, the hub features a live social media feed where we’ve combined voices from throughout the industry into one social platform centered around the #ALLDRIVE and #NADA2013 hashtags. Being part of the conversation is easy – simply tweet your thoughts, photos and videos related to the convention and tag the update with either of the hashtags. Once you tweet, the message will filter onto both the NADA convention hub’s social wall and our social media display at the Cars.com booth in Orlando.
Schedule a Test Drive
On top of its great resources, you can use the NADA Convention hub to schedule an appointment to test drive one of our most innovative products yet, PowerDrive. Though we’re withholding official details until the convention kicks off, you can sign up to be among the first to see how PowerDrive can help differentiate your store, amplify your online reputation and engage more car shoppers. Stopping by Cars.com booth #2075 also gives you a chance to enter to win a handful of great prizes including iPads and Visa gift cards.
If you’re not going to be in Orlando, contact your local Cars.com representative to see how PowerDrive can help you stand out to customers through the new PowerDrive app and check back regularly for news and fresh content from the event.
Click here to visit to the NADA 2013 Convention Hub.
What are you looking forward to most at NADA 2013? Let us know in the comments below!