With new vehicles sales on the rise, it’s important to understand how dealers can differentiate their stores from the competition to attract new-car shoppers – particularly given their focus not just on the vehicle, but also on choosing a dealership they can trust to deliver a great experience.
In a recent NADA University Market INSIGHT series, “New Cars Are Back: Are You?” Cars.com Dealer Training Manager Jack Simmons discussed current automotive trends and best practices, placing a special emphasis on social, local and mobile customer engagement and offering actionable strategies dealers can use to drive more new-car shoppers to their stores.
To view the archived webinar, click here.
Also, if you’re headed to Digital Dealer this month, be sure to check out Jack’s presentation, “Mastering the Mobile Check-in,” on Wednesday, October 24th at 9 AM. To check out Cars.com’s full trade show schedule this fall, click here.