Dealer Profile reflects the type of used vehicles your dealership carries, the average price per vehicle and the average number of used vehicles on your lot. In large markets, this information is used to compare dealerships with similar inventories based on average price and average number of vehicles. In smaller markets, dealerships are compared to all other dealers in the area. In both cases, the report is intended to help dealers better understand how the vehicles on your lot compare market-wide, providing valuable
information about how to better differentiate your current inventory, as well as insights that can help optimize your future inventory portfolio.