Facebook “must-do” #4: highlight your commitment to your community

If your dealership supports local charities and community groups, use Facebook to share your contribution and raise awareness. Recent NADA data reinforces that car dealerships are a crucial and positive component of local economies. In fact, the average dealership hired 3 new employees last year. As with any successful business, people will love to hear about how your store gives back. By posting photos and tagging sponsored organizations, your dealership’s local involvement will resonate with its online community.

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