Visual and written content matters when it comes to making a good impression. Make sure there’s something memorable for your customers to see by uploading an eye-catching cover photo, as well as a profile picture that makes it easy to identify your store at a quick glance, like your logo. Check out Facebook’s photo specs to ensure the graphics will appear as you intend.
Next, fill in the “About” section. This section does more than state your location or hours – it’s your chance to tell potential shoppers why they should buy from you.