Growth in social media, location-based marketing and mobile have completely changed how consumers shop, even compared with just a few years ago.  Is your dealership on board with So|Lo|Mo?

Join Jack Simmons, Dealer Training Manager, for his session on Saturday, Sept. 8, at the 2012 AutoConnections Conference & Expo.  He’ll share insights into how the consumer landscape has changed, as well as strategies for connecting with car shoppers the way they want to be reached, building your reputation to differentiate your dealership in a competitive market and measuring performance to drive process improvement and increase ROI.

Also, be sure to stop by booth #206, where you can get the latest news on Cars.com’s solutions designed to help franchise dealers drive more business with new-car shoppers.  Cars.com customers are eligible to receive a “2 for 1” special to AutoCon 2012, which is scheduled to take place September 5-8 at the Aria Hotel & Casino in Las Vegas.  Contact Carrie Hemphill at carrie@firstclasseducators.com for more information.

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