Having a true mobile strategy is more than just having an app for that.  In a recent blog post on DealerRefresh, Shawn Petley, eCommerce Director at Quality Imports Toyota in Fort Walton Beach, Fla., shares takeaways from Google’s Mobile Playbook, which offers strategies to businesses for stepping up their mobile game.  From tips on optimizing your mobile website and executing advertising plans that take advantage of mobile’s capabilities and local context, check out Shawn’s take on what the playbook has to say about developing marketing strategies, evolving processes and delivering better customer service in a world where smartphones and tablets have become integral to the automotive shopping process.