Digital Air Strike study: social media, reviews impact dealerships visited for 2 in 3 car shoppers

The numbers are in!  Social media and review sites are becoming an increasingly important tool in the car buying process, according to a study conducted Digital Air Strike, a leading automotive social media and online reputation management company. The study, which surveyed 275 car shoppers and recent purchasers, showed that 69% of car buyers used social media and review sites in their dealership selection process, and the top four sites used in determining dealerships, were Edmunds, Cars.com, Yelp and Google Reviews.

Among the study’s other compelling findings included:

  • 68% of car shoppers  said dealership reviews impacted which dealership they visited when shopping for a vehicle
  • 50% of consumers said that reviews confirmed their choice of dealership or changed their choice of dealership.

For more findings of Digital Air Strike’s study, click here.

Looking for tips on how to manage your store’s online reputation? Be sure to check out our new case study to learn how Greenway Dodge in Orlando, Fla., leverages Dealer Reviews to turn more Cars.com shoppers into buyers.

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